Jujyfruits are a chewy, gumdrop-like starch-based candy, manufactured by Ferrara Candy Company. Jujyfruits began production in 1920. They were popular in movie houses along with Heide's other gummy candy, Jujubes.
The Jujyfruits shapes are Pineapple, Tomato, Raspberry, Grape Bundle, Asparagus Bundle, Banana, and Pea Pod. The banana shape is stamped with "HEIDE." Fruity flavors correspond to the colors (not the shapes) and include raspberry (red), anise/licorice (black), lime (green), orange (orange), and lemon (yellow). The candies are firm and harden with age or when chilled. A sour variety is also available.
One of the basic ingredients of both Jujubes and Jujyfruits was 'Ju-ju gum'. This is supported by the fact that the original Jujubes box lists 'natural gum' as its first ingredient. As of 2009[update], the ingredients listed on Jujyfruits boxes are:
- Corn syrup
- Modified and unmodified cornstarch
- Natural and artificial flavors
- White mineral oil
- Carnauba wax
- Caramel color
- Artificial colors (Yellow 6, Blue 1, Yellow 5 and Red 40)
In the 1970s, Jujyfruits held a promotion where customers could send five dollars and a token from a Jujyfruits carton to the Heide Candy Company and receive a brass buckle and leather belt in return.
In popular culture
Jujyfruits' most prominent appearance in pop culture came in the TV series Seinfeld's fifth season finale, "The Opposite", where Elaine Benes buys a box of Jujyfruits at a movie theater.
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- "Jujyfruits - Candy you ate as a kid". Old Time Candy. Archived from the original on 2001-04-17. Retrieved 2010-04-07.
- "Jujyfruits Promotion". The Candy Wrapper Museum. Retrieved 2010-04-07.