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Jujyfruits are a chewy, gumdrop-like starch-based candy, manufactured by Ferrara Candy Company. Jujyfruits began production in 1920. They were popular in movie houses along with Heide's other gummy candy, Jujubes.[1]


An assortment of Jujyfruits.

The Jujyfruits shapes are Pineapple, Tomato, Raspberry, Grape Bundle, Asparagus Bundle, Banana, and Pea Pod.[1] The banana shape is stamped with "HEIDE." Fruity flavors correspond to the colors (not the shapes) and include raspberry (red), anise/licorice (black), lime (green), orange (orange), and lemon (yellow).[1] The candies are firm and harden with age or when chilled. A sour variety is also available.

Prior to January 1999, the green sweets were mint flavored. Hershey (the parent company at the time) changed them to lime after a customer survey found that mint was not a popular flavor.


One of the basic ingredients of both Jujubes and Jujyfruits was 'Ju-ju gum'.[2] This is supported by the fact that the original Jujubes box lists 'natural gum' as its first ingredient. As of 2009, the ingredients listed on Jujyfruits boxes are:

Brand extension[edit]

Jujyfruits package design circa 1977 with the belt buckle promotion.

In the 1970s, Jujyfruits held a promotion where customers could send five dollars and a token from a Jujyfruits carton to the Heide Candy Company and receive a brass buckle and leather belt in return.[3]

In popular culture[edit]

Jujyfruits' most prominent appearance in pop culture came in the TV series Seinfeld's fifth season finale, "The Opposite", where Elaine Benes buys a box of Jujyfruits at a movie theater.


  1. ^ a b c "Farley's & Sathers Candy Company, Inc. - Who We Are". Farley's & Sathers Candy Company, Inc. Archived from the original on 2010-12-17. Retrieved 2010-04-07. 
  2. ^ "Jujyfruits - Candy you ate as a kid". Old Time Candy. Archived from the original on 2001-04-17. Retrieved 2010-04-07. 
  3. ^ "Jujyfruits Promotion". The Candy Wrapper Museum. Retrieved 2010-04-07. 

External links[edit]