Julai (soundtrack)
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Julai is the feature film soundtrack of the 2012 action comedy film of the same name starring Allu Arjun, Ileana D'Cruz, Sonu Sood and Rajendra Prasad. Directed by Trivikram Srinivas, the film's music and background score was composed by Devi Sri Prasad marking his second collaboration after Jalsa in 2008. The Official Soundtrack Album consists of 6 songs composed by Devi Sri Prasad and Ramajogayya Sastry, Sri Mani and Devi Sri Prasad himself penning the lyrics. Being recorded in 2012, the film's Soundtrack Album was launched on June 10, 2012 in a grand promotional event at Hitex Exhibition Center in Madhapur, Hyderabad on Aditya Music label. The audio received positive response from both critics and audience alike.
Production
Trivikram roped in Devi Sri Prasad to compose music for this film post the success of the Soundtrack of Gabbar Singh which would mark his next collaboration with him after Jalsa in 2008 and Devi Sri Prasad's Fourth collaboration with Arjun after Arya, Bunny and Arya 2 in the past.[1] Sri Mani, who was well known for his lyrics in the films 100% Love and Love Failure wrote 3 songs in the film. Devi Sri Prasad too penned lyrics for a song to which popular Pakistani singer Adnan Sami provided the vocals. Its background music was used in the first teaser which received positive response. In May 2012, Aditya Music bagged the audio rights of the film for a whopping amount of ₹7 million.[citation needed] The audio teaser was released in June 2012 by the production house which raised expectations on the audio further.[2] The Soundtrack Album was officially launched on June 10, 2012 at Hitex Exhibition Center in Madhapur, Hyderabad. Pawan Kalyan attended the function as the chief guest while Allu Arjun, Tamannaah, Dasari Narayana Rao, S. S. Rajamouli, Srinu Vytla, Sai Dharam Tej, Ali, Nagendra Babu, Dil Raju, Harish Shankar, B.V.S.N. Prasad attended the audio function. However Devi Sri Prasad couldn't attend the audio function.[citation needed]
In the UK, the BBC Asian Network radio station officially play listed the track O Madhu on 22 June 2012 marking it as the first Telugu song to be play listed there.[3] In July 2012, the promotional music video of the song Pakado Pakado was released by Devi Sri Prasad in his Twitter, which was canned in Khurshid Jha Devdi College for Women, near Charminar, Hyderabad. The song featured a dance performance by Allu Arjun and Devi Sri Prasad and the vocals been sung only by Devi Sri Prasad while Malgudi Shubha too sang the song in the Soundtrack Album. This also became the first Telugu film to have a promotional music video.[citation needed] The promotional video received terrific response from the audience and was used in the ending credits of the film.
Track list
| Song Title | Singers | Lyricist | Duration | Description |
|---|---|---|---|---|
| "Julai" | Suchith Suresan, Priya Himesh | Ramajogayya Sastry | 4:22 | Title song of the film. Shot on Allu Arjun, Udaya Bhanu and Raghu Babu in special appearances[4] |
| "O Madhu" | Adnan Sami | Devi Sri Prasad | 4:05 | Shot on Allu Arjun and Ileana D'Cruz as a Montage song in Hyderabad and Dubai |
| "Osey Osey" | Jassie Gift | Sri Mani | 4:14 | Teasing song shot on Allu Arjun and Ileana D'Cruz. Raju Sundaram and Ali make special appearances in this song choreographed by the former |
| "Chakkani Bike Undi" | Tippu, Megha | Sri Mani | 4:05 | Romantic Duets shot on Allu Arjun and Ileana D'Cruz |
| "Mee Intiki Mundu" | Sagar, Ranina Reddy | Sri Mani | 3:52 | |
| "Pakdo Pakdo" | Malgudi Shubha, Devi Sri Prasad | Ramajogayya Sastry | 4:00 | Background Score in Pre Climax, promotional song released before theatrical release of the film ft. Allu Arjun and Devi Sri Prasad |
Reception
The Soundtrack Album received positive response from the critics. [citation needed]
References
- ^ "Allu Arjun and Trivikram Srinivas team up for Julayi". Rediff.com. Retrieved August 8, 2012.
- ^ "Allu Arjun's "Julayi" audio teaser". The Times of India. Retrieved Jun 6, 2012.
- ^ "Asian Network – Playlist". BBC. Retrieved 2012-08-04.
- ^ "Udayabhanu to shake legs with Allu Arjun in Julayi Title Song". 19 July 2012. Retrieved 20 July 2012.