Goodman was known for never asking for a raise or promotion. He started his career as a reporter working $3 a week for The Glasgow Daily Times. He then served in the US Army. After serving in the Army, he moved to Washington. Here he met William McAndrew and was given a job for the night news desk. He served as president of NBC from 1966-1974. Goodman helped establish Chet Huntley and David Brinkley as a well-known news team and led the network from 1966 to 1974. While working for NBC, he negotiated a $1 million deal to retain Johnny Carson as host of The Tonight Show. He also spent some time attempting to put an end to the Fairness Doctrine.