|Ontario, Atlantic Canada|
|Parent||Le SuperClub Vidéotron|
The company was founded in May 1987 and at one point claimed to be the third-largest player in the Canadian video rental industry. It was well known for offering free popcorn to customers, regardless of whether they rented videos. The video game subsidiary Microplay was founded in the late 1990s in order to facilitate the rentals of video games.
In 2004, due to financial issues that had been prevalent for many years, the assets of the chain were purchased by Quebecor Media, resulting in the re-branding of the stores with the current logo, and now Jumbo Video is now essentially the English Canadian brand of SuperClub, Quebec's dominant video rental chain, and the two brands now share similar marketing. As a result of the 2011-12 closures of Blockbuster Canada and Rogers Video, SuperClub and Jumbo together form Canada's largest remaining video rental chain.
The chain was previously publicly traded as a company called Jumbo Entertainment Inc. After selling its assets to Quebecor, the remaining shell company agreed to a reverse takeover by clothing retailer West 49.
As of January 2016[update], Jumbo Video offers a "Movies Nonstop Program". It is a monthly subscription at $9.99/month which allows the rental of up to three non-new release movies at once. Those without a plan, or who want to rent more than three discs, can pay a fee to rent a movie for a limited amount of time.
- "Home of Free Popcorn!" (1990-1998)
- "Home of the guarantee." (1998-2005)
- "Tons of copies!" (2006-present)
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