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|Platforms||Windows, Macintosh, Game Boy Color, PlayStation, Wii, iPad|
November 14, 1994
JumpStart (aka JumpStart Series) is an educational media franchise for children, consisting mostly of educational games, produced by Knowledge Adventure. The series is distributed as Jump Ahead in the United Kingdom. It originally consisted of a series of educational PC games, but has expanded to include workbooks, videos, iPad apps, and other media — including, perhaps most significantly, a massively multiplayer online game located at JumpStart.com, first launched March 10, 2009.
Early era (1994-1997)
The first game in the early learning software series JumpStart, JumpStart Kindergarten, was created in 1994 by independent developer Fanfare Software (founded 1988) and published by Knowledge Adventures (founded 1991). Fanfare developed two more games JumpStart Preschool and JumpStart 1st Grade before being acquired by Knowledge Adventure on August 9, 1995. Fanfare founder and chairman Barton Listick became vice president of Knowledge Adventure, while his staff relocated to Knowledge Adventure's headquarters in Glendale. Knowledge Adventure founder Bill Gross hoped the acquisition would allow the JumpStart series to expand into international markets, as well as multiple platforms, on-line, and the Internet, to supplement the home and school markets. Meanwhile, Listick was optimistic that the added resources of the larger organisation would allow him to create a "JumpStart Elementary School" of compelling and exciting children's software. Microtimes retrospectively wrote that the acquisition of the early learning products augmented Knowledge Adventure's strengths. In October, Steve Chadima, vice president of marketing services at Knowledge Adventure said that while JumpStart sales were strong, and the series was about to be extended with JumpStart Second Grade, he said: "We're testing concepts for third grade to see if it is viable...I don't know if this is going to work with higher grade levels." JumpStart Adventures 3rd Grade: Mystery Mountain would end up being released in 1996, and many higher grade games followed. According to Chicago Sun-Times, Knowledge Adventure "started the baby trend when it introduced JumpStart Toddler in 1996". On February 3, 1997, the privately held Knowledge Adventure was acquired by CUC International, becoming a wholly owned subsidiary of the CUC Software division alongside Davidson, Blizzard Entertainment, and Sierra On-Line; CUC Software would be the label that marketed the JumpStart games. JumpStart Typing, JumpStart Spanish, JumpStart Kindergarten II, JumpStart 1st Grade Reading, JumpStart 1st Grade Math, JumpStart 2nd Grade Math and JumpStart 5th Grade were premiered at the 1997 E3.
Modern era (2009-present)
After launching JumpStart 3D Virtual World in 2009, Knowledge Adventure noted they were adding online worlds and casual mobile games, console games, and traditional web-based browner games to their Jumpstart catalogue. That year, Jumpstart was advertised as offering the first browser game with "high quality 3D graphics and advanced gameplay". James Czulewicz, Vice President of Sales and Planning at Knowledge Adventure said that JumpStart Pet Rescue, launched August 2009, was the "first educational product for the Wii." The trademark "JUMPSTART GET MOVING" was issued by UPTO on November 23, 2010. On February 19, 2011, Knowledge Adventure announced the JumpStart brand had entered the console market by making Crazy Karts for the Nintendo Wii (released February); and Deep Sea Escape (released March) and Legend of Lost Island for the Nintendo DS (released March). On October 6, 2011, Knowledge Adventure announced the casual gaming brand Twisted Games. The company had previously entered the mobile gaming market with 2010's JumpStart Preschool Magic of Learning, which was followed by other JumpStart and Math Blaster titles. On October 9, 2012, Knowledge Adventure announced it was changing its name to JumpStart. References to "Jumpstart" after this date often refer to the successor to Knowledge Adventure, rather than the Jumpstart series specifically. On July 3, 2017, Chinese company NetDragon acquired JumpStart.
Plot and gameplay
The purpose of the games is to drill young players in specific skills they need to master as part of their school curriculum. The drills are hidden inside fun and playful games that mask the learning. Typically, the storyline involves one or more of a series of animated characters having a problem, with them asking the player to help them solve it; therefore the games have a forward trajectory toward a goal. The storylines are kept shallow to keep the player focused on gameplay.
Fanfare Software did virtually paperless artwork by using a mouse and tablet to draw the animation for their first games. Additional artwork was done by Knowledge Adventure's in-house and contract artist Ann Pickard for the first three games and Maurice Kimball drew the backgrounds in blue scale for the early games till the start of the 3D games.
The backgrounds for the JumpStart SpyMasters games were sketched, hand drawn and inked by Brian White while game designer Brian Reynolds worked on the flash animation for the background objects and characters.
The concept behind the JumpStart Learning System was to keep track of a student's talents and difficulties and teach an entire grade/subject in one box, consisting of numerous puzzles, games and activities to correctly balance entertainment and education to users. Three different categories of products were created to cater for various audiences. The first category was the grade-based products, which covered all topics taught in a class curriculum. The second category was the subject-based products, which focused on specific topics in detail to teach vital skill areas. The third category was the learning products, which taught basics to users while exploring a whole new world. The series' "rigorous methodology" includes input from kids advisory teams, family testing, child development specialists, teachers, and educational experts.
In addition, Knowledge Adventure developed three techniques behind the products:
- JumpStart Assessment Technology - To customize individual skill levels.
- JumpStart Adaptive Learning Technology - To customize program difficulty levels to coincide with a user's abilities.
- JumpStart Tutor Technology - To help a user overcome any obstacles.
In 1995, Jumpstart claimed to be the first series of software products to cover the entire curriculum of particular grade levels, by reinforcing lessons learnt in classrooms nationwide and using animated characters as guides for the activities. For instance, in JumpStart First Grade, "children ages 5-7 learn 92 educational skills in 18 modules teaching math, geography, science and reading comprehension from eight interactive books with 52 illustrated stories". These "curriculum and skills products" introduced several innovative features to the edutainment space such as Progress Reports allowing parents and teachers to track progress and Adaptive Learning allowing the game to automatically change in difficulty based on the player's individual skill level. The developers believe that it is vital to get the balance right between education and entertainment. Diana Pray, senior producer of Jumpstart titles, said "we give [the player] enough story to make them feel like they are in a game", while offering reward-based incentives inside the game to encourage progress. While noting that "dominant theory since the infancy of the [edutainment] genre has been to sugarcoat the academic drudgery and make learning child's play", The Washington Post's Don Oldenburg, the newspaper noted that JumpStart was more "overtly educational" than most, offering grade- specific, curriculum-oriented products, adding that Knowledge Adventure had "got the jump on the industry" by being the first mover in the summer of that year. In 2011, Knowledge Adventures President/CEO David Lord said that "JumpStart and Math Blaster...have already helped millions of English speaking students and English Language learners discover that learning can be fun".
Products in the franchise
|2002||JumpStart 1st -3rd Grade Learning Playground||
|2002||JumpStart Advanced Kindergarten||
|?||JumpStart Home Learning System||
|?||JumpStart Early Development||
JumpStart Study Helpers Math Booster and Spelling Bee, were notable for allowing users to edit the math problems or words used in gameplay. Carolyn Handler Miller of Digital Storytelling: A Creator's Guide to Interactive Entertainment wrote that the series " found just the right balance between storyline and other demands of educational titles". The series has reputation for providing "safe, age appropriate" games for children. The Houston Chronicle praised the series for "offer[ing] many and varied academic activities, plenty of play-oriented pursuits, incentives to spur and reward achievement and all the interactive trimmings - cool characters, great 3-D graphics and snappy sound effects", describing the World Kindergarten, 1st Grade and 2nd Grade as superlative pieces of educational software.
JumpStart Kindergarten was 8th most popular titles in the CD-ROM category in the Washington area in the week ending October 14, 1995, and 9th in the week ending May 4, 1996. Throughout 1997, JumpStart Toddler took in over $4 million. In the first half of 1997 four of the top five educational titles for Windows were JumpStart products, while four of the top ten DOS/Windows home education titles were JumpStart. Two of the top selling retail CD Roms of August 1997 were JumpStart products (5th and 6th), after Microsoft Windows 95 Upgrade, Norton Utilities, Myst, and Viruscan. Jumpstart First Grade (3rd), Jumpstart Third Grade (4th), Jumpstart Second Grade (5th), Jumpstart Kindergarten II (6th), Jumpstart Preschool (7th), Jumpstart Fourth Grade (8th), Jumpstart Toddlers were within the top-selling educational software across 13 U.S. software retail chains in the week ending September 19, 1998. Jumpstart Preschool (2nd), Jumpstart First Grade (3rd), Jumpstart Kindergarten (7th), and Jumpstart Second Grade (8th) were among the top-selling home-education software across 13 software retail chains in the week ending May 1, 1999.
Awards and nominations
As of 2017, the series won over 300 awards.
|1998||JumpStart Spanish||Parent's Choice Gold Award||Won|
|1999||JumpStart Adventures 6th Grade||Parent's Choice Gold Award||Won|
|2001||JumpStart Languages||Parent's Choice Silver Honor||Won|
|2003||JumpStart Study Helpers: Spelling Bee||National Parenting Seal of Approval||Won|
|2005||JumpStart Reading with Karaoke||National Parenting Seal of Approval||Won|
|2005||JumpStart Reading With Karaoke||Parent's Choice Silver Honor||Won|
|2007||JumpStart World: Kindergarten||Parent's Choice Recommended||Won|
|2007||JumpStart World: First Grade||Parent's Choice||Won|
|2007||JumpStart World: Second Grade||Parent's Choice Recommended||Won|
|2007||JumpStart World 1st Grade||iParenting Media Award||Won|
|2007||JumpStart World 2nd Grade||iParenting Media Award||Won|
|2008||JumpStart World Kindergarten||Silver Recipient||Won|
|2008||JumpStart Advanced Preschool World||Toy Man™ Award of Excellence & eChoice Award||Won|
|2008||'||Toy Man™ Award of Excellence & eChoice Award||Won|
|2008||'||Toy Man™ Award of Excellence & eChoice Award||Won|
|2008||?||iParenting Media Awards||Won|
|2008||JumpStart World Kindergarten||The Toy Man Award of Excellence||Won|
|2008||JumpStart 3D Virtual World: The Legend of Grizzly McGuffin||National Parenting Seal of Approval||Won|
|2008||JumpStart 3D Virtual World: Quest for the Color Meister||National Parenting Seal of Approval||Won|
|2008||JumpStart 3D Virtual World: Trouble in Town||National Parenting Seal of Approval||Won|
|2008||JumpStart 3D Virtual World: My First Adventure||National Parenting Seal of Approval||Won|
|2008||JumpStart Advanced Preschool World Premium Edition||National Parenting Seal of Approval||Won|
|2008||JumpStart World||National Parenting Seal of Approval||Won|
|2011||Jumpstart.com||National Parenting Seal of Approval||Won|
|2012||Jumpstart||National Parenting Seal of Approval||Won|
|2013||JumpStart 3D Virtual World||2013 ON for Learning Award||Won|
- "Knowledge Adventure Acquires Fanfare Software". August 9, 1995. Retrieved March 14, 2017.
- "Virtual World Games for Kids — Online 3D Virtual World – JumpStart". Jumpstart.com. Retrieved 2012-03-23.
- Seiler, Joey. "JumpStart Passes 15 Million Session, Now Going Live".
- "KNOWLEDGE ADVENTURE ACQUIRES FANFARE SOFTWARE - Free Online Library". www.thefreelibrary.com. Retrieved 2017-03-19.
- "K-Adventure acquires Fanfare". August 21, 1995. Retrieved March 18, 2017.
- Microtimes. BAM Publications, Incorporated. 1996-01-01.
- "Learning's the Thing; New Direction for Kids' Software". 1995-10-17.
- "TOUCHING HOME". 1997-12-14.
- "Microsoft Sets its Sights on the Educational Software Market.(Originated from Daily News, New York)". 1997-09-17.
- Software, CUC. "Over 100 New Products to be Announced by CUC Software at E3". www.prnewswire.com. Retrieved 2017-03-19.
- Inc., Knowledge Adventure. "Knowledge Adventure to Introduce Seven Exciting New JumpStart CD-ROMs at E3". www.prnewswire.com. Retrieved 2017-03-19.
- "JumpStart Introduces Online and Mobile Learning Adventures Featuring DreamWorks Animation Franchises". 2012-10-09.
- Spring, Joel (2012-03-22). Education Networks: Power, Wealth, Cyberspace, and the Digital Mind. Routledge. ISBN 9781136583438.
- "JumpStart® Pet Rescue from KNOWLEDGE ADVENTURE, INC". toydirectory.com. Retrieved 2017-03-19.
- "USPTO ISSUES TRADEMARK: JUMPSTART GET MOVING". 2010-11-27.
- "Knowledge Adventure Issues New Titles for Nintendo". 2011-02-19.
- "Knowledge Adventure Launches Twisted Games". 2011-10-06.
- Limited, NetDragon Websoft Holdings. "NetDragon Acquires JumpStart to Expand Its Online Communities". www.prnewswire.com. Retrieved 2017-07-07.
- Miller, Carolyn Handler (2014-06-27). Digital Storytelling: A Creator's Guide to Interactive Entertainment. CRC Press. ISBN 9781135044459.
- Tom Klein. "Tom Klein - Animated Appeal". Retrieved March 18, 2017.
- Jay Allen Sanford (August 23, 2012). "Ann Pickard Profile". San Diego Reader. Retrieved March 21, 2017.
- Maurice K. Kimball. "The Mind Behind Your Eye". Retrieved March 21, 2017.
- "The Sound of San Diego is...Kids' Music??". Linkedin. Retrieved March 21, 2017.
- "Marcela Cabrera - Work History". Core77, Inc. Retrieved March 21, 2017.
- "Maurice Kimball Portfolio - JumpStart World". Retrieved June 26, 2017.
- "Brian White Portfolio - Miscellaneous". RISD. July 23, 2014. Retrieved March 21, 2017.
- "Brian Reynolds - JumpStart Flash folder". RISD. Retrieved March 21, 2017.
- "Apple - Games - Knowledge Adventure". 2002-12-12. Archived from the original on 2002-12-12. Retrieved 2017-05-19.
- "KNOWLEDGE ADVENTURE ANNOUNCES WINDOWS 95 VERSIONS OF ITS AWARD-WINNING EDUCATIONAL SOFTWARE SCIENCE TITLES FOR CHILDREN - Free Online Library". www.thefreelibrary.com. Retrieved 2017-03-19.
- "Knowledge Adventure Introduces Math Blaster Online World in Spanish". 2011-04-02.
- "JumpStart Study Helpers Math Booster Game Review". Commonsensemedia.org. Retrieved 2014-04-10.
- "JumpStart Study Helpers Spelling Bee Game Review". M.commonsensemedia.org. 2003-08-15. Retrieved 2014-04-10.
- "Knowledge Adventure - Media Coverage". www.knowledgeadventure.com. Retrieved 2017-05-18.
- "Computers are luring children away from television. (Originated from Knight-Ridder Newspapers)". 1995-02-22.
- "BESTSELLERS". 1995-10-23.
- "BEST SELLERS". 1996-05-13.
- "Top Software". tribunedigital-orlandosentinel. Retrieved 2017-03-19.
- Inc, Ziff Davis (1997-11-18). PC Mag. Ziff Davis, Inc.
- "BESTSELLERS". 1998-10-05.
- "Bestsellers". 1999-05-17.
- "Reviews & Awards - JumpStart". http://www.jumpstart.com. Retrieved 2017-03-19. External link in
- "JumpStart Spanish - Parents' Choice".
- "JumpStart Adventures 6th Grade - Parents' Choice".
- "JumpStart Languages - Parents' Choice".
- "JumpStart Study Helpers: Spelling Bee - Sealed Approval Winner".
- "JumpStart Reading with Karaoke - Sealed Approval Winner".
- "JumpStart Reading With Karaoke - Parents' Choice".
- "JumpStart World-Kindergarten: Parents' Choice".
- "JumpStart World: First Grade - Parents' Choice".
- "JumpStart World: Second Grade - Parents' Choice".
- "TDmonthly - Award-Winning Toys".
- "2008 Entro Honor Roll" (PDF).
- Rev. James G.W. Fisher (March 11, 2008). "The Toy Man™ Seal of Approval New Inductees - 2008".
- "2008 Entro Honor Roll".
- "2008 Entro Honor Roll".
- "iParenting Media Awards - Outstanding Product 2008 - JumpStart".
- "The Toy Man Award of Excellence 2008 - JumpStart".
- "Jumpstart 3D Virtual World: The Legend of Grizzly McGuffin - Sealed Approval Winner".
- "JumpStart 3D Virtual World: Quest for the Color Meister - Sealed Approval Winner".
- "JumpStart 3D Virtual World: Trouble in Town - Sealed Approval Winner".
- "JumpStart 3D Virtual World: My First Adventure - Sealed Approval Winner".
- "JumpStart Advanced Preschool World Premium Edition - Sealed Approval Winner".
- "National Parenting Seal of Approval - JumpStart".
- "JumpStart.com - Sealed Approval Winner".
- "JumpStart - Sealed Approval Winner".
- "2013 ON for Learning Award - JumpStart".