Jumpman (logo)

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The "Jumpman" logo is used by Nike to promote the Air Jordan shoes, among other merchandise.

The "Jumpman" logo is owned by Nike to promote its Michael Jordan-related merchandise, including the Air Jordan brand of basketball shoes. The logo is a silhouette of Michael Jordan performing a slam dunk.

History[edit]

The first recorde event of Michael Jordan doing the "Jumpman" pose came in a photoshoot for Life magazine leading up to the 1984 Olympic Games before Michael Jordan had signed with Nike. The photo was staged, with Jordan performing a ballet technique known as a grand jeté to make it appear as if he was leaping for a slam dunk, a movement not actually consistent with Jordan's jumping style. [1][2]

The Air Jordan III, released in 1988, was the first Air Jordan shoe to feature the Jumpman logo, replacing the "Wings" logo, which had been a feature of the Air Jordans I and II.[citation needed]

In 1993-94, Nike ran a series of Air Jordan commercials pairing Michael Jordan with Warner Brothers' owned Bugs Bunny. As a tie-in, Nike created a line of merchandise which featured a spoof of the Jumpman using Bugs' silhouette, combined with a "Hare Jordan" caption. This campaign was followed by the 1996 film Space Jam, which references the Jumpman logo during its climax, in which Jordan dunks from half-court.

Lawsuit[edit]

On January 22, 2015, photographer Jacobus Rentmeester filed a suit against Nike claiming copyright infringement over the use of the Jumpman logo. According to Rentmeester, Nike copied a photograph he had granted temporary permission to use for the logo. The suit was brought to a federal court in Portland, Oregon for an unspecified amount.[2][3] The suit was dismissed in June of that year.[4]

In popular song[edit]

The Drake and Future song "Jumpman" is named after the Jumpman logo and references it multiple times.

References[edit]

  1. ^ "History of the Air Jordan Jumpman Logo". http://www.nicekicks.com. Retrieved 24 January 2015.  External link in |website= (help)
  2. ^ a b Rovell, Darren (January 23, 2015). "Nike sued over Michael Jordan logo". ESPN. Retrieved 24 January 2015. 
  3. ^ "Photographer sues Nike over Michael Jordan photo copyright". Associated Press. January 23, 2015. Retrieved 24 January 2015. 
  4. ^ "Court Rejects Rentmeester's Infringement Claim Over Nike "Jumpman" Logo". Photo District News. June 23, 2015. Retrieved 3 August 2016.