Junior Forest Rangers
The Junior Forest Rangers is a program of the USDA Forest Service that allows children to, after completing a booklet of activities related to outdoor skills, conservation, and forest fire prevention, receive a Junior Forest Rangers badge and identification card.
The Junior Forest Rangers program began in 1953, when a Smokey Bear plush toy produced by Ideal Toys and sold by Macy’s department store came with a card that allowed children to contact Smokey and become a Junior Forest Ranger. In 1955 there were 500,000 Junior Forest Rangers, and Smokey Bear was receiving so much mail that in 1965 he was given his own zip code. The Forest Service re-launched the Junior Forest Rangers program in 2006 with a redesigned booklet, now called an “Adventure Guide.” 
- Ronald E. Rice and Charles K. Atkin, Public Communication Campaigns