Cole started work on her second album shortly after the release of her debut album, The Way It Is. About the album, Cole says, "This album is more about you, inside, and how you need to get yourself together, rather than pointing at somebody else and saying, 'You don't treat me right, you don't do this.' I'm truly lovin it, I listen to it myself. The last album, I didn't really listen to until I went on tour. [Because] when you listen to your own experience, it's like, I don't wanna hear it anymore. I do write from my personal experiences, but I think it's very important to young women."
The first single off the album is "Let It Go", an upbeat club track that features Missy Elliott and Lil' Kim. The video premiered on BET's Access Granted on July 11, 2007. The second single is the Darkchild-produced "Shoulda Let You Go". The album was promoted with the second season of her reality show Keyshia Cole: The Way It Is, which premiered on October 30, 2007.Just Like You debuted at number two on the U.S. Billboard 200 chart, selling 281,419 copies in its first week, more than quadruple the first week of her first album. "Give Me More" came in at No.1 on The Editor's List inside Cove Magazine October 2007 Issue for the top 5 Soul/R&B recordings for the month of September 2007. As of January 17, 2009, Just Like You has sold approximately 1.7 million copies in the United States. The album's title track was the theme for Cole's BETreality series during seasons 2 and 3.
On November 27, 2008 the album was released in Australia, titled Just Like You (International Deluxe Version). This release is a hybrid of Just Like You and The Way It Is and also features Keyshia's collaborations with P. Diddy and Sean Paul. It contains 16 songs and has a different cover to the original version of the album. On May 9, 2008 the international album had been released in Germany, Austria and Switzerland as well.