As enthusiasts of motorsports, the Krauskopfs understood the risks involved in that kind of work. They designed and marketed products targeted at the motorsport industry, such as race teams, sponsors, and racetrack facilities. They created a racing team to support the business. During the 1960s and 1970s, the Krauskopfs fielded a team for the NASCARWinston Cup Series.Bobby Isaac (and his crew chief Harry Hyde) led K&K Insurance to a championship win in 1970. This victory brought 54% of Dodges' points needed for a championship victory in the Manufacturer's Championship; breaking a seven-year streak created by the Ford vehicles. These vehicles were mainly Dodge Chargers and Dodge Daytonas.