Kérastase (French pronunciation: [keʁastaːz]) is a French-based international luxury haircare brand, that forms part of the portfolio of the professional products division of the multi-national parent company the L'Oréal Group.
Founding and timeline
Established in 1964 and headquartered in Rue St-Honore, Paris France, by François Dalle (parent company CEO), the brand first expanded through Europe, followed by Japan in 1990 and in North America in 1999. Kérastase is exclusively distributed through high-end hair salons and beauty suppliers. It is a leading brand in several countries in the professional and luxury haircare segments.
- In 1967, he launched Bain Equilibreur first balancing shampoo for dry or oily scalp.
- In 1974, Kerastase Bain Divalent flagship product from Specifique range, product for oily scalp and dry ends sensitized or product that is found in beauty hair salons nowadays.
- In 1986, they create Masquintense legendary hair mask that has become the ultimate treatment dedicated to dry hair and still enjoyed by millions.
- In 1995, Activeur 7 is created, the flagship product for men hair loss treatment.