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KAMR-TV logo.png

KCPN logo My Amarillo tv.gif
Amarillo, Texas
United States
Branding KAMR Local 4 (general)
KAMR Local 4 News (newscasts)
Slogan Your Local News Leader
Channels Digital: 19 (UHF)
Virtual: 4 (PSIP)
Subchannels (see article)
Affiliations NBC
Owner Nexstar Media Group
(Nexstar Broadcasting, Inc.)
First air date March 18, 1953 (64 years ago) (1953-03-18)
Call letters' meaning AMaRillo
Sister station(s) KCIT
Former callsigns KGNC-TV (1953–1974)
Former channel number(s) 4 (VHF analog, 1953–2009)
Former affiliations DuMont (1953–1956)
NTA (1956–1961)
both secondary
NBC WX+ (DT2, 2005–2008)
Transmitter power 400 kW
Height 455.2 m (1,493 ft)
Facility ID 8523
Transmitter coordinates 35°20′33.2″N 101°49′21.6″W / 35.342556°N 101.822667°W / 35.342556; -101.822667
Licensing authority FCC
Public license information: Profile
Website www.myhighplains.com

KAMR-TV, virtual channel 4 (UHF digital channel 19), is an NBC-affiliated television station licensed to Amarillo, Texas, United States. The station is owned by Nexstar Media Group; Nexstar also operates Fox affiliate KCIT and MyNetworkTV affiliate KCPN-LP (both owned by Mission Broadcasting) under shared services agreements. All three stations share studios and offices located on South Fillmore Street in downtown Amarillo (across from ABC affiliate KVII-TV), and KAMR's transmitter is located on Dumas Drive (U.S. 87-287) in unincorporated Potter County.

On cable, KAMR is carried on Suddenlink channel 5, and on channel 4 in outlying areas of the market.


KAMR's logo with a list of translators below (c. 1980s).

The station went on the air on March 18, 1953 as KGNC-TV (for Globe-News Corporation (or Company)) and was co-owned by the Amarillo Globe-News along with KGNC-AM 710. It originally operated from studio facilities located on North Polk Street in Amarillo. The station has always been an NBC affiliate but also carried DuMont programming until the network closed in 1956; that year, the station joined the NTA Film Network until it closed in 1961. The Globe-News sold the station to Stauffer Communications in January 1966. In 1974, Stauffer sold KGNC-TV to Cannan Communications, who changed the station's call letters to the current KAMR-TV on November 5th of that year.

Concurrent to Cannan's purchase, the station unveiled a new "arrow 4 logo" that was modified in the early to mid-1980s, as well as the "Action News" branding. In October 1990, though, they retired the "arrow 4" logo and "Action News" branding in favor of the "News 4" branding and a distantly-similar logo to the "4" that they began using in 1998. However, these changes—as well as the adoption of the "Straight Facts, Straight to You" news slogan (the slogan was also used by KMOL-TV (now WOAI-TV) in San Antonio)—did little to improve its ratings, as it slid from #2 in 1989 to an ever-more-distant #3 in 1990 (longtime #3 KFDA-TV took over the #2 spot and would surge to #1 by the end of the decade).[1]

Especially troubling for KAMR-TV was the fact that its ratings decline occurred during a period when NBC's ratings were otherwise strong, thanks to its prime time programming. Not helping matters was that NBC continued to broadcast the NFL through 1997. These telecasts included Super Bowls following the 1992, 1993, 1995, and 1997 seasons. Each of these telecasts featured an NFC or an AFC team of interest to significant cohorts of KAMR's viewing area. Meanwhile, KFDA's ratings continued to improve despite CBS losing its NFL telecasts after the 1993 season. Prior to 1993, KFDA's final Super Bowl telecast determined 1991's NFL champions. After regaining the NFL, they next broadcast the Super Bowl to determine the champions for 2000.

After 25 years of ownership, Cannan sold Channel 4 to Quorum Broadcasting in 1999. The station was acquired by Nexstar Broadcasting Group after merging with Quorum Broadcasting in 2003. In late 2005, the station began operating NBC Weather Plus on digital subchannnel 4.2 and until 2008, it was the only Nexstar-owned NBC affiliate to carry the service when it was replaced with a simulcast of MyNetworkTV affiliate KCPN-LP right after NBC Weather Plus shut down due to NBCUniversal purchasing The Weather Channel.

Logo until 2014

The main channel was converted to 720p high definition on May 22, 2017. As of September 2017, the NBC feed was restored to its native 1080i resolution and KAMR-DT2 had been upgraded into 1080i 16:9 high definition (Ever since its inception, the KAMR-DT2 simulcast of MyNetworkTV affiliate, KCPN-LP had been being presented in 480i 4:3 standard definition).[2]

Digital channels[edit]

Channel Video Aspect PSIP short name Programming [3]
4.1 1080i 16:9 KAMR-HD Main KAMR-TV programming / NBC
4.2 KCPN-SD Simulcast of KCPN-LP / MyNetworkTV
4.3 480i 4:3 Laff Laff


Syndicated programming on KAMR includes Entertainment Tonight, The Dr. Oz Show, Rachael Ray, AgDay, and The Office.


KAMR serves a large portion of northern Texas, the Oklahoma Panhandle and northeastern New Mexico through many translators beyond its normal 50-mile (80 km) effective radiated power.

New Mexico[edit]



See also[edit]


  1. ^ Amarillo Daily News, especially their February 3–9, 1991 and late October and November 1990 issues.
  2. ^ RabbitEars TV Query for KAMR
  3. ^ http://www.rabbitears.info/market.php?request=station_search&callsign=KAMR#station

External links[edit]