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KASE 101.jpg
City Austin, Texas
Broadcast area Austin-Round Rock metropolitan area
Branding KASE 101
Slogan Today's Country
Frequency 100.7 MHz (also on HD Radio)
100.7 HD-2 for 97.5 Pride Radio
Translator(s) 97.5 K248CU (Austin, relays HD2)
First air date March 30, 1969
Format Country
ERP 100,000 watts
HAAT 363 meters
Class C0
Facility ID 35849
Callsign meaning pronounced Case
Owner iHeartMedia, Inc.
(Capstar TX, LLC)
Sister stations KHFI-FM, KPEZ-FM, KVET, KVET-FM
Webcast Listen Live
Listen Live (HD2)
Website kase101.com
975pride.iheart.com (HD2)

KASE-FM ("KASE 101") is an Austin, Texas radio station operating a country music format. It is licensed to Austin, Texas with an ERP of 100,000 watts at 100.7 MHz from a transmitter site near West Lake Hills, Texas, and is owned by iHeartMedia, Inc. (formerly Clear Channel Communications). It shares studios with four other sister stations in the Penn Field complex in the South Congress district (or "SoCo") of south central Austin within walking distance of St. Edward's University.

Pride Radio can be heard on 100.7 HD-2 (HD Radio needed).[1]

KASE-FM can also be heard on iHeartRadio online (www.iheart.com) or cell phone application.


KASE-FM (100.7 MHz) debuted on March 30, 1969, then playing an automated "beautiful music" format.

Bill Mayne, KASE Program director at the time, recalled in a 2010 interview the Friday afternoon in 1981 KASE "came out of Mantovani and went into Waylon Jennings' 'Are You Ready for the Country,' ... and had every dentist's office, nursing home and doctor's office in the city of Austin calling to complain."[2]

The "Continuous Country" format became a hit with Austin listeners and since then has consistently been voted by radio general managers as one of the top twenty "Most Admired Stations" in America. It was the first station to win the "Station of the Year" award from the Country Music Association four times and was given its second Billboard Magazine "Station of the Year" award in 1997.[3]

Over the years KASE has dominated the Austin radio market along with sister station KVET-FM.[citation needed] According to Arbitron ratings, both stations consistently rank in the top three, sometimes #1 and #2. KASE has also been nominated for the CMA Large Market Station of the Year Award in 2011 and previous years.



  • Mornings: The Bobby Bones Show on KASE 101
  • Middays: Anne Hudson
  • Afternoons: Travis Moon
  • Nights: Aaron Michael


  • Tom Allen
  • Erin Austin
  • Deena Blake
  • Bama Brown (Moved to sister station KVET-FM)
  • Kid Callahan (Larry Durham)
  • Mike Carta
  • Cody
  • Bob Cole
  • Gary Dixon
  • Gerry Harmon
  • Michael Hart (as Rick Shaw)
  • Keith Jacobs
  • Amy James
  • Julie K
  • Matt Kaspar
  • Troy Kimmel
  • Rodney Lay, Jr.
  • Michelle Lee
  • Rachel Marisay
  • Jamie Martin
  • Rob Mason (Moved to sister station KVET-FM)
  • Brian Matheny (Wonderboy - KASE Morning Zoo)
  • Marvin Mempin
  • Anna McCann
  • Don Miller
  • Bob Pickett (Moved to sister station {(KVET-FM)}
  • Michelle Roebuck
  • Scarlett
  • Heather White (Moved to sister station KVET-FM)
  • Mark Williams
  • John Zenor

Station management[edit]

  • Program Director - Travis Moon


  1. ^ http://hdradio.com/stations
  2. ^ Louis Hau, "The Billboard Q&A: Bill Mayne, Billboard, 5/1/2010, Vol. 122 Issue 17, p. 17.
  3. ^ "Capstar Broadcasting Partners to Acquire Radio Stations KASE-FM and KVET-AM/FM". PRNewswire. 1997-12-22. Retrieved 2010-12-08. 

External links[edit]

Coordinates: 30°19′24″N 97°48′00″W / 30.3233°N 97.7999°W / 30.3233; -97.7999