KATC (TV)

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KATC
KATC 3 logo.png
KATC 3.2 The CW.jpg
Lafayette, Louisiana
United States
BrandingKATC TV 3, Acadiana's News Channel
SloganKATC is Everywhere.
ChannelsDigital: 28 (UHF)
Virtual: 3 (PSIP)
Subchannels3.1 ABC
3.2 CW+
3.3 Grit
AffiliationsABC
OwnerCordillera Communications
(sale to the E. W. Scripps Company pending)
(KATC Communications, LLC)
First air dateSeptember 19, 1962 (56 years ago) (1962-09-19)
Call letters' meaningAcadian
Television
Corporation
(former owner)
Former channel number(s)Analog:
3 (VHF, 1962–2009)
Transmitter power1000 kW
Height537 m (1,762 ft)
Facility ID33471
Transmitter coordinates30°19′25.7″N 92°17′24.5″W / 30.323806°N 92.290139°W / 30.323806; -92.290139 (KATC)
Licensing authorityFCC
Public license information:Profile
CDBS
Websitewww.katc.com/

KATC, virtual channel 3 (UHF digital channel 28), is an ABC-affiliated television station licensed to Lafayette, Louisiana, United States. The station is owned by the Cordillera Communications subsidiary of Evening Post Industries. KATC's studios are located on Eraste Landry Road on Lafayette's south side, and its transmitter (which became operational on November 6, 2007) is located near Branch, Louisiana.

On cable, KATC is available on Cox Communications channel 5 (channel 3 in outlying areas of the market, including those in the Lake Charles area) in standard definition and on digital channel 1005 in high definition.

History[edit]

The station began operations on September 19, 1962, and was locally owned by Acadian Television Company. Conventional wisdom suggested it should have signed on as an NBC affiliate, but instead it took the ABC affiliation full-time. Previously, ABC had been limited to off-hours clearances on CBS affiliate KLFY-TV (channel 10). This was a very unusual move for a then two-station market, especially one of Lafayette's size. Usually, ABC, as the smallest and weakest network, was relegated to secondary status on one or both of the existing stations. However, Lake Charles' KPLC-TV and Baton Rouge's WBRZ-TV (the latter now a fellow ABC affiliate) provided at least grade B coverage to much of the market. In contrast, no ABC affiliate even put a grade B signal into the area. Acadian Television apparently figured that if it linked up with ABC, it would not get much local competition.

KATC coined the term "Acadiana" in the early 1960s and popularized it throughout south Louisiana. In early 1963, the ABC affiliate received an invoice erroneously addressed to the Acadiana Television Corp.; someone had typed an extra "a" at the end of the word "Acadian." The station started using it to describe the region covered by its broadcast signal.

Acadian Television sold the station to Loyola University New Orleans in 1982, making it a sister station to New Orleans' CBS affiliate, WWL-TV. In the late 1980s, Loyola divested their broadcast properties, with WWL-TV going to a group of station employees (Rampart Operating Partnership) in 1990 and KATC going to investment firm Merrill Lynch in 1986.[1] In 1993, the station joined other ABC affiliates, including WBRZ in not airing the pilot to NYPD Blue. In 1995, The Evening Post Publishing Company purchased the station.[2] In 2003, the station started broadcasting in stereo.

KATC continued to use its transmitter for its analog signal located south of Crowley, Louisiana until the mandated digital date of June 12, 2009. KATC is also an alternate ABC affiliate for Lake Charles and Southwest Louisiana. That area did not have an ABC affiliate of its own until August 31, 2017, when Fox affiliate KVHP launched an ABC-affiliated subchannel on DT2.[3] KATC, due to its strong signal can also be seen in most of the Baton Rouge region.

Cordillera announced on October 29, 2018 it will sell most of its stations, including KATC, to the E. W. Scripps Company. The sale is expected to close in early 2019.[4] KATC would be Scripps' first station in Louisiana.

Digital television[edit]

Digital channels[edit]

The station's digital channel is multiplexed:

Channel Video Aspect PSIP Short Name Programming[5]
3.1 720p 16:9 KATC-HD Main KATC programming / ABC
3.2 KATC-CW Acadiana's CW
3.3 480i 4:3 KATC-SD Grit

Prior to June 14, 2010, KLWB (channel 50) was Lafayette's CW affiliate. It had since moved to KATC 3.2. Grit is on KATC 3.3 with the official launch on June 28, 2016.

Analog-to-digital conversion[edit]

KATC shut down its analog signal, over VHF channel 3, on June 12, 2009, the official date in which full-power television stations in the United States transitioned from analog to digital broadcasts under federal mandate. The station's digital signal remained on its pre-transition UHF channel 28.[6] Through the use of PSIP, digital television receivers display the station's virtual channel as its former VHF analog channel 3.

Newscasts[edit]

Former KATC logo.

The station produces local news and talk programming, with such shows as Good Morning Acadiana, Friday Night Football and "hard-news" newscasts that air weekdays at 5, 6, and 10 p.m., Saturdays at 6 and 10 p.m., and on Sundays at 5:30 and 10 p.m. On April 16, 2012, KATC began broadcasting its local newscasts in high definition. The station also debuted a brand new logo, graphics package and new set and redesigned newsroom.

Historically, KATC was a very distant runner-up to KLFY. Although its various owners have always poured significant resources into its news department, KATC was hamstrung by KLFY's seven-year head start. In the 2000s, KATC began to achieve traction in the ratings against KLFY by recruiting talent from KLFY's news staff. In turn, KLFY was undergoing numerous ownership and programming changes, largely jettisoning the Eyewitness News format it had used during much of its history.

References[edit]

  1. ^ http://www.americanradiohistory.com/Archive-BC-YB/1991/C-TV-1991-B&W.pdf
  2. ^ http://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/pubacc/prod/app_det.pl?Application_id=210233
  3. ^ Miller, Mark (23 August 2017). "KVHP Launching ABC Feed On Subchannel". TVNewsCheck. Retrieved 2 September 2017.
  4. ^ "The E.W. Scripps Company buys more television stations, bringing total to 51". WCPO-TV. Retrieved 29 October 2018.
  5. ^ RabbitEars TV Query for KATC
  6. ^ "DTV Tentative Channel Designations for the First and the Second Rounds" (PDF). Archived from the original (PDF) on 2013-08-29. Retrieved 2012-03-24.

External links[edit]