KATM

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KATM
KATM.png
City Modesto, California
Broadcast area Modesto/Stockton/Merced
Branding Kat Country 103
Slogan Continuous Country Favorites And Fun
Frequency 103.3 MHz (also on HD Radio)
First air date April 3, 1948
Format Country
ERP 50,000 watts
HAAT 152 meters (499 ft)
Class B
Facility ID 11239
Callsign meaning KAT (branding) Modesto
Former callsigns KBEE-FM (1948-1992)
Owner Cumulus Media
(Radio License Holding CBC, LLC)
Sister stations KDJK/KHKK, KESP, KHOP, KJOY, KWIN/KWNN
Webcast Listen Live
Website katm.com

KATM (103.3 MHz Kat Country 103) is a commercial FM radio station in Modesto, California and also heard in the nearby cities of Stockton and Merced. The station is owned by Cumulus Media and airs a country music format. Its studios are in Stockton, and its transmitter is located off South Bird Road in Vernalis, California.[1]

KAT Country often works with local charities and community organizations providing air time and fundraising opportunities. Most notably: the Make-A-Wish Foundation, St. Jude Children's Research Hospital, Toys for Tots, the Second Harvest Food Bank, the American Cancer Society and others.

The station hosts a yearly Listener Appreciation Concert. As the concert crowds have grown, the venues have been changed to accommodate the growing number of attendees. The June 2nd show at the Stanislaus County Fairgrounds hosted around 20,000 fans in Turlock, CA. In 2011, the Listener Appreciation Concert was held at Weber Point Event Center on the waterfront in Stockton, CA.

History[edit]

On April 3, 1948, the station first signed on as KBEE-FM.[2] It was one of the first FM stations in Central California. It was owned by The McClatchy Company, which publishes the Modesto Bee newspaper, giving the station its call sign, KBEE. A few years later, in 1951, McClatchy added an AM station, 970 KBEE. At first, both stations were simulcast. But through the late 1960s, 70s and 80s, while the AM station carried a full service middle of the road music format, KBEE-FM had a largely automated beautiful music sound.

In 1992, the station was purchased by Citadel Broadcasting and moved from easy listening to a Hit Country format, switching call letters to KATM under the helm of then Brand Manager, Scott Mahalick. Citidel merged with Cumulus Media in 2011. Through the years, KATM has continued as a country music station, and is among the top rated stations in both Modesto and Stockton, with significant listenership in the Merced radio market.

Past Listener Appreciation performers[edit]

Program directors[edit]

  • Scott Mahalick was the GM and spearheaded the branding of the "KAT". Mahalick went on to program in San Francisco, Seattle and now is at Portland, OR country station KUPL.
  • Ed Hill left the station to serve as OM at KUBL in Salt Lake City, UT in 1998. Hill left Citadel in 2011 to take on the job as Program Director of KMPS in Seattle, WA.
  • Randy "Bubba" Black, a native of Manteca, CA was a former KATM employee, who returned to the station after the departure of Ed Hill. Black had programmed the Bull in Reno and served as Program Director for the KAT from 1998 until 2011. Black continued the KATM tradition of market dominance during his tenure.
  • Nikki Thomas, formerly of WKSF in Asheville, NC and Infinity Broadcasting stations KWYE and KDJK in Fresno, CA, came to work for the station as Music Director in 2006 and served as Program Director after Black left in February 2011. She is the first female Program Director in the history of the station.
  • Andy Winford arrived in December of 2011 and is the current Program Director. Winford was formerly the Program Director of KATS-FM and KIT-AM in Yakima, WA, the Operations Manager of KCTR, KMHK, KKBR and KBUL-AM in Billings, MT, the Program Director of CHBN/Edmonton, Canada, Program Director of KKBZ-FM and KHIT-FM in Fresno, CA and the Operations Manager of KURQ, KSLY & KSTT in San Luis Obispo, CA.

Air staff[edit]

  • Morning Show (5am-9am): DJ Walker in the Morning with Jaimee Lee & Ryn Stevens
  • Early Mid-Days (9am-11am): Andy West
  • Late Mid-Days (11am-3pm): Erin
  • Afternoon Drive (3pm-7pm): Tim Cruz
  • Evenings (7pm-12mid):Nash Nights Live With Shawn Parr
  • Overnight (12mid-5am):"The Blair Garner Show"
  • Weekend's/Fill-ins:Bryan Thomas
  • Weekend's/Fill-ins:Tim Cruz
  • Weekend's/Fill-ins:Melissa McConnell
  • Program Director:Andy Winford

Awards[edit]

  • KATM won the Country Music Association Medium Market Station of the Year award in 2011. The station received the news via a phone call from CMA Entertainer of the Year Nominee Taylor Swift, October 17, 2011.
  • KATM won the Academy of Country Music Medium Market Station of the Year award in 2012.
  • KATM received their second Country Music Association "Medium Market Station of the Year" nomination September 3, 2014.[3]
  • KATM Morning Show Personalities DJ Walker In The Morning were nominees for Medium Market Broadcast Personalities of the Year September 9, 2015.[4]

References[edit]

External links[edit]

Coordinates: 37°34′30″N 121°21′18″W / 37.575°N 121.355°W / 37.575; -121.355