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For the airport in Mobile, Alabama assigned the ICAO code KBFM, see Mobile Downtown Airport.
City Edinburg, Texas
Broadcast area Matamoros–Brownsville Metropolitan Area and Reynosa–McAllen Metropolitan Area
Branding Wild 104
Slogan "The Valley's Party Station"
Frequency 104.1 (MHz)
First air date 1974
Format Rhythmic Contemporary Hit Radio
ERP 100,000 watts
Class C
Callsign meaning B refers to Brownsville, Texas, the area and market it serves
Owner iHeartMedia
(Capstar TX LLC)
Sister stations KHKZ, KTEX, KVNS, KQXX-FM
Webcast Listen Live
Website wild104.net

KBFM (104.1 FM, "Wild 104") is a Rhythmic Top 40 music formatted radio station serving the Rio Grande Valley. The iHeartMedia station is licensed to Edinburg, Texas and broadcast their format at 104.1 MHz with an ERP of 100 kW. It shares a studio with its sister stations, KHKZ, KTEX, KVNS, and KQXX-FM, located close to the KRGV-TV studios in Weslaco, Texas, while its transmitter is located in La Feria, Texas.


KBFM started out with a broad-based Top 40 direction when it debut the format on the air in 1974. But in 2004 they shifted to Rhythmic Top 40, thus putting them in competition with KBTQ (which would later exit the format in October 2005). KBFM has been previously known as "B104" and "Hot B104" during its Top 40 days.

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Coordinates: 26°06′04″N 97°50′20″W / 26.101°N 97.839°W / 26.101; -97.839