From Wikipedia, the free encyclopedia
Jump to: navigation, search
City Bellmead, Texas
Broadcast area Waco, Texas
Branding Mix 104.9
Frequency 104.9 MHz (also on HD Radio)
Translator(s) 101.3 K267AI (Moody; relays HD2)
104.5 K283CD (Waco; relays HD3)
First air date 104.9: February 29, 1984 (as KYCX Mexia)
101.3: December 12, 2006 (as 90.7 K214EI)
104.5: December 1, 2014
Format 104.9: Adult contemporary
101.3/HD2: Adult hits "101.3 Bob FM"
104.5/HD3: Urban AC "Magic 104.5"
ERP 104.9: 2,850 watts
101.3: 250 watts
104.5: 250 watts
HAAT 104.9: 147.0 meters (482.3 ft)
101.3: 113.0 meters (370.7 ft)
104.5: 113.0 meters (370.7 ft)
Class 104.9: A
101.3: D
104.5: D
Facility ID 104.9: 21494
101.3: 148790
104.5: 156271
Transmitter coordinates 104.9: 31°38′39.00″N 96°36′51.00″W / 31.6441667°N 96.6141667°W / 31.6441667; -96.6141667
101.3: 31°32′15.00″N 97°5′32.00″W / 31.5375000°N 97.0922222°W / 31.5375000; -97.0922222
104.5: 31°32′15.00″N 97°5′32.00″W / 31.5375000°N 97.0922222°W / 31.5375000; -97.0922222
Callsign meaning K Bellmead HoT (former format)
Former callsigns KYCX (1983–1984)
KYCX-FM (1984–2005)
KWGW (2005–2007)
KRQX-FM (2007–2010)
KWBT (2010-2014)
Affiliations The Touch (Westwood One)
Owner M&M Broadcaster
(Simmons Austin, Ls, LLC)
Sister stations KRMX, KLRK, KOOV, KTON, KRZI
Website http://www.mymix1049.com/

KBHT (104.9 FM, "Mix 104.9") is a radio station broadcasting an adult contemporary format. Licensed to Bellmead, Texas, United States, the station serves the Waco area. The station is currently owned by Simmons Media Group[1] which has announced that it will be selling its entire Waco station cluster to M&M Broadcasters. The sale is expected to imminently close upon FCC approval.[2]


The station was assigned the call letters KYCX on 1983-02-28, and was originally licensed to serve Mexia, Texas. Branded as "Kicks 105", it programmed Country Music for much of its existence. 104.9 was the original FM sister to 1590 KLRK, which signed on as KBUS in 1956. 104.9 signed on in 1984, with the AM & FM simulcasted. Matthew & Lisa Groveton were the original owners. On April 4, 1984, the station changed its call sign to KYCX-FM as 1590 KBUS dropped its longtime call set to become KYCX. On September 16, 2005, 104.9 became KWGW as Jack FM style country format, playing a span of several decades, as George FM. At this point, 104.9 disassociated itself with its City of License in Mexia and began targeting Waco. On August 23, 2007, 104.9 returned to KRQX-FM, as Q 104.9, and returning to a more traditional country format. .[3] In 2010, "104.9 The Beat" debuted with a Hip Hop format, giving Waco its first ever urban formatted station. The station changed its city of license to Bellmead, when the tower was moved into Waco, effective August 27, 2013. The call letters were soon changed to KWBT, to match the new moniker. The calls stood for Waco's Beat.

On January 1, 2014, KWBT and 94.5 KBCT swapped signals, with KWBT moving to 94.5 while KBCT took over the 104.9 signal. It then relaunched as Rhythmic Top 40 "Hot 104.9" again changing the call letters to KBHT.[4]

Sometime in August 2015, KBHT let go the entire air staff and flipped from Rhythmic CHR to Urban AC utilizing Westwood One's "The Touch" satellite feed, and entirely adopted it as "Magic 104.9" on October 2nd.[5]

On August 20, 2016 KBHT changed their format from urban contemporary (which moved to Its HD3 subchannel and the 104.5 translator) to adult contemporary, branded as "Mix 104.9".[6]


  1. ^ "KRQX-FM Facility Record". United States Federal Communications Commission, audio division. 
  2. ^ "M & M Broadcasters to buy Simmons Media's 4-station Waco, Texas group for nearly $2 million". Radio-Info.com. September 21, 2009. 
  3. ^ "KRQX Call Sign History". United States Federal Communications Commission, audio division. 
  4. ^ WACO’S BEAT MOVES; HOT 104.9 DEBUTS from Radio Insight (January 1, 2014)
  5. ^ [Hot 104.9 Touches Down https://radioinsight.com/blog/headlines/netgnomes/94578/hot-104-9-waco-touches-down/] - Radio Insight (published September 16, 2015)
  6. ^ M&M Moves Three Waco Stations Radioinsight - August 22, 2016

External links[edit]