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Broadcast area El Paso, Texas
Branding La Qué Buena
Slogan En El Paso Suena: La Qué Buena!
Frequency 97.5 MHz
First air date 1970 (1970)
Format Regional Mexican
Language(s) Spanish
Power 100 kW
ERP 100 kW horizontal, 48 kW vertical
HAAT 332 meters
Class C
Facility ID 67066
Transmitter coordinates 31°47′34.00″N 106°28′47.00″W / 31.7927778°N 106.4797222°W / 31.7927778; -106.4797222
Callsign meaning Que Buena (Que BueNA)
Former callsigns KYSR (1982-1985)
KBNA (1985-1987)
Owner Grupo Radio Centro
(97.5 Licensee TX, LLC)
Sister stations KQBU (AM), KAMA (AM), XHTO-FM, other GRC stations in Juárez

KBNA-FM (also known as "KBNA 97.5 FM, La Qué Buena") is a Spanish language music radio station based in El Paso, Texas. The station broadcasts on 97.5 FM and is under ownership of Grupo Radio Centro.


KBNA logo in the late 2000s

On January 30, 1970, KINT-FM (not related to the current KINT-FM) received its license. It playied top 40 songs and disco hits until 1982. KINT began on 1590 AM in 1959, adding 97.5 FM in 1969. The AM was owned by Bob Howsam in the sixties. Larry Daniels owned the station when the FM was added. Jim Tabor (former KLIF Dallas DJ) and his father bought the stations in 1974. They had studios and the 1590 AM transmitter at 5300 El Paso Drive. They moved the offices to the 5959 Gateway building near Bassett Center, and then bought a building that became offices and studios at 5710 Trowbridge (also known as Radio Center).

Tabor changed the AM calls and format in 1979 to KKOL "Kol" oldies. He sold the AM to Gary Acker in 1981. That station became KELP (another call sign used on several stations). KINT-FM was sold to a new company called Great American broadcasting, Inc., with the (then) KELP (AM) 920. Both were redubbed KYSR, and after 1985, it was named KBNA.

In 2016, Univision Radio exited El Paso by selling its stations to affiliates of Mexican radio broadcaster Grupo Radio Centro for $2 million, with GRC taking over operations via LMA on November 8.[1] Rafael Márquez, a United States citizen, owns 75 percent of the licensee, 97.5 Licensee TX, LLC, with the remainder being owned by Grupo Radio Centro TX, LLC.


  1. ^ Venta, Lance (10 November 2016). "Grupo Radio Centro Acquires Univision’s El Paso Cluster". RadioInsight. Retrieved 21 April 2017. 

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