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KMZR Radio Lazer 92.5.jpg
City Atwater, California
Broadcast area Merced, California
Branding "Radio Lazer 92.5"
Frequency 92.5 FM MHz
First air date April 15, 1997
Format Regional Mexican
ERP 6,000 Watts
HAAT 100 meters (330 ft)
Class A
Facility ID 11707
Transmitter coordinates 37°16′41.0″N 120°37′35.0″W / 37.278056°N 120.626389°W / 37.278056; -120.626389
Former callsigns KVRQ (1991–1991)
KVRK (1991–1991)
KVRQ (1991–1999)
KJMQ (1999–2002)
KBRE (2002-2016)
Affiliations KGAM
Owner Radio Lazer
(Lazer Licenses, LLC)

KMZR is a Regional Mexican formatted broadcast radio station licensed to Atwater, California, serving Merced, California. KMZR is owned and operated by Alfredo Plascencia's Radio Lazer, through licensee Lazer Licenses, LLC.[1]


The station was assigned the call letters KVRQ on April 15, 1991. On July 16, 1991, the station changed its call sign to KVRK, on July 18, 1991 to KVRQ, on April 30, 1999 to KJMQ, on February 2, 2012 to KBRE, and on May 4, 2016 to the current KMZR.

On May 4, 2016, Radio Lazer changed call letters to KMZR and flipped it's format to Regional Mexican The previous Active Rock format was moved with the KBRE call letters to 1600AM and 105.7FM.


KBRE-FM 2013.jpg



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