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KBRG 100.3MasVariedad logo.png
City San Jose, California
Broadcast area San Francisco and Monterey Bay areas
Branding 100.3 Más Variedad
Slogan Maxima Variedad
Frequency 100.3 MHz
First air date 1963-03-04 (as KEEN-FM)
Format Spanish AC
ERP 14,500 watts
HAAT 786 meters
Class B
Facility ID 68839
Transmitter coordinates 37°6′40″N 121°50′34″W / 37.11111°N 121.84278°W / 37.11111; -121.84278Coordinates: 37°6′40″N 121°50′34″W / 37.11111°N 121.84278°W / 37.11111; -121.84278
Former callsigns KEEN-FM (1963-1967)
KBAY (1967-1997)
Owner Univision Radio
(Univision Radio Illinois, Inc.)
Sister stations KVVF, KSOL
Webcast Listen Live
Website 100.3 Mas Variedad

KBRG is a commercial Spanish AC radio station in San Jose, California. It is the oldest surviving Spanish music station in the San Francisco Bay Area, having first appeared in the 1960s or earlier as 105.3 [1]. It moved to 104.9 (formerly the Spanish station KDOS) in December 1983, and then to 100.3 (formerly KBAY) in a three-station swap on December 31, 1997. 104.9 became KUFX, and later KCNL and KXSC. Owned by Univision Radio, Its studios are located at 1940 Zanker Road in San Jose[1][2], and the transmitter is on Loma Prieta Peak on the Santa Clara/Santa Cruz County line.

From 1968 through 1971, KBRG broadcast Oakland Athletics games, with Victor Manuel Torres at the mike.

In 1992, EXCL Communications purchased KBRG (presumably it was independently owned before then). Sometime between 1992 and 1997, KBRG became one of EXCL's Radio Romántica stations, and it kept that format after EXCL was acquired by Entravision in 2000. On January 1, 2006, Univision purchased KBRG from Entravision and switched it to Spanish Adult Hits under the name Recuerdo 100.3.

HD radio[edit]

KBRG Broadcasts in HD[3] and has the following stations:

  • HD1 100.3 Mas Variedad
  • HD2 Radio Informativa 98.9/100.3


  1. ^ Univision moves Bay Area studio to San Jose Broadcasting & Cable. Retrieved on August 19, 2017.
  2. ^ Univision 14 will move SF headquarters to San Jose Media Moves. Retrieved on August 19, 2017
  3. ^ http://hdradio.com/station_guides/widget.php?id=4 HD Radio Guide for San Francisco

External links[edit]