|City||San Jose, California|
|Broadcast area||San Francisco and Monterey Bay areas|
|Branding||100.3 Más Variedad|
|First air date||1963-03-04 (as KEEN-FM)|
|Former callsigns||KEEN-FM (1963-1967)
(Univision Radio Illinois, Inc.)
|Sister stations||KVVF, KSOL|
|Website||100.3 Mas Variedad|
KBRG is a commercial Spanish AC radio station in San Jose, California. It is the oldest surviving Spanish music station in the San Francisco Bay Area, having first appeared in the 1960s or earlier as 105.3 . It moved to 104.9 (formerly the Spanish station KDOS) in December 1983, and then to 100.3 (formerly KBAY) in a three-station swap on December 31, 1997. 104.9 became KUFX, and later KCNL and KXSC. Owned by Univision Radio, Its studios are located at 1940 Zanker Road in San Jose, and the transmitter is on Loma Prieta Peak on the Santa Clara/Santa Cruz County line.
From 1968 through 1971, KBRG broadcast Oakland Athletics games, with Victor Manuel Torres at the mike.
In 1992, EXCL Communications purchased KBRG (presumably it was independently owned before then). Sometime between 1992 and 1997, KBRG became one of EXCL's Radio Romántica stations, and it kept that format after EXCL was acquired by Entravision in 2000. On January 1, 2006, Univision purchased KBRG from Entravision and switched it to Spanish Adult Hits under the name Recuerdo 100.3.
- HD1 100.3 Mas Variedad
- HD2 Radio Informativa 98.9/100.3
- Univision moves Bay Area studio to San Jose Broadcasting & Cable. Retrieved on August 19, 2017.
- Univision 14 will move SF headquarters to San Jose Media Moves. Retrieved on August 19, 2017
- http://hdradio.com/station_guides/widget.php?id=4 HD Radio Guide for San Francisco
- Query the FCC's FM station database for KBRG
- Radio-Locator information on KBRG
- Query Nielsen Audio's FM station database for KBRG
- List of "Superpower" Grandfathered radio stations
- A different way of looking at superpower FM
- FCC History Cards for KBRG