From Wikipedia, the free encyclopedia
Jump to: navigation, search
KBTE 104.9theBeat logo.png
City Tulia, Texas
Broadcast area Lubbock, Texas
Branding 104.9 The Beat
Slogan "#1 For Hip-Hop and R&B"
Frequency 104.9 MHz
First air date 1988
Format Urban Contemporary
ERP 96,600 Watts
HAAT 298 meters (978 ft)
Class C1
Callsign meaning BTE=THE=BEAT=TEXAS
Owner Alpha Media
(Alpha Media Licensee LLC)
Webcast Listen Live
Website 1049thebeat.com

KBTE, (104.9 FM), known as "104.9 The Beat", is an Urban Contemporary formatted radio station owned by Alpha Media of Lubbock, Texas. Their city of license is Tulia, Texas and serves the Lubbock area with an ERP of 96,600 Watts. Its studios are located in south Lubbock on Avenue Q west of I-27, and its transmitter is located southeast of Plainview, Texas in unincorporated Hale County.


KBTE signed on the air as KDOA in 1988. The station has aired a Rhythmic music format since 2003, with a heavy emphasis on R&B/Hip-Hop hits. Before the station acquired the urban contemporary format, KBTE was an active rock station as "The Bat"; however the station began stunting with loops of The Go-Go's 1980s song We Got The Beat before the launch of The Beat.

External links[edit]

Coordinates: 33°57′36″N 101°35′20″W / 33.960°N 101.589°W / 33.960; -101.589