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CityLodi, California
Broadcast areaStockton, California
BrandingJosé 1570 AM
SloganToca Las De Tu Rancho
Frequency1570 kHz
First air date1946
FormatRegional Mexican
Power5,000 watts day
500 watts night
Facility ID60424
Transmitter coordinates38°5′10.00″N 121°12′57.00″W / 38.0861111°N 121.2158333°W / 38.0861111; -121.2158333
OwnerEntravision Communications
(Entravision Holdings, LLC)
Sister stationsKCVR-FM, KTSE

KCVR (1570 AM) is a radio station broadcasting a Regional Mexican format. Licensed to Lodi, California, United States, it serves the Stockton/Modesto area. The station is currently owned by Entravision Communications.


On September 16, 1948, the Federal Communications Commission authorized KCVR to increase its power from 250 watts to 1,000 watts (daytime). The station was licensed to Central Valley Radio Company.[1]

In the 1960s, KCVR adopted a format that was primarily in the Spanish language. Jose Tapia was the station's only Spanish personality from 1955 until 1963, when the station expanded from Spanish-only on Sundays to Spanish on weekdays. In 1966, Spanish language personalities on KCVR included Tapia (who hosted "Asi Es Mi Tierra" five hours per week), Augie Soto (who hosted "Melodias del Valle" from 3 to 5 p.m. weekdays), Alex Vasquez (who hosted "Programa Latino America"), Carlos Montano (who hosted "La Hora del Hogar"), Tony Zuniga (who hosted "Atarceder Musical" and Tina Rodriguez (who hosted "Sobremesa Musical" on weekdays from 1 to 2 p.m. and "Rincon Norteno" from 2 to 3 p.m. weekdays).

In 1995, KMIX became KCDR and began simulcasting KCVR.[2]

On June 3, 2015 KCVR changed their format to Spanish CHR, simulcasting KCVR-FM 98.9 MHz licensed to Columbia, California.[3]


  1. ^ "KCVR Lodi Authorized For Increase in Power" (PDF). Broadcasting. September 20, 1948. Retrieved January 8, 2015.
  2. ^ "Vox Jox". Billboard. 107 (11): 78. March 18, 1995.
  3. ^ Entravision Launches Super Estrella in Three Markets


KCVR SuperEstrella98.9 logo.png

External links[edit]