|Broadcast area||Stockton, California|
|Branding||José 1570 AM|
|Slogan||Toca Las De Tu Rancho|
|First air date||1946|
|Power||5,000 watts day|
500 watts night
|Owner||Entravision Communications |
(Entravision Holdings, LLC)
|Sister stations||KCVR-FM, KTSE|
KCVR (1570 AM) is a radio station broadcasting a Regional Mexican format. Licensed to Lodi, California, United States, it serves the Stockton/Modesto area. The station is currently owned by Entravision Communications.
On September 16, 1948, the Federal Communications Commission authorized KCVR to increase its power from 250 watts to 1,000 watts (daytime). The station was licensed to Central Valley Radio Company.
In the 1960s, KCVR adopted a format that was primarily in the Spanish language. Jose Tapia was the station's only Spanish personality from 1955 until 1963, when the station expanded from Spanish-only on Sundays to Spanish on weekdays. In 1966, Spanish language personalities on KCVR included Tapia (who hosted "Asi Es Mi Tierra" five hours per week), Augie Soto (who hosted "Melodias del Valle" from 3 to 5 p.m. weekdays), Alex Vasquez (who hosted "Programa Latino America"), Carlos Montano (who hosted "La Hora del Hogar"), Tony Zuniga (who hosted "Atarceder Musical" and Tina Rodriguez (who hosted "Sobremesa Musical" on weekdays from 1 to 2 p.m. and "Rincon Norteno" from 2 to 3 p.m. weekdays).
In 1995, KMIX became KCDR and began simulcasting KCVR.
- "KCVR Lodi Authorized For Increase in Power" (PDF). Broadcasting. September 20, 1948. Retrieved January 8, 2015.
- "Vox Jox". Billboard. 107 (11): 78. March 18, 1995.
- Entravision Launches Super Estrella in Three Markets
- FCC History Cards for KCVR
- Query the FCC's AM station database for KCVR
- Radio-Locator Information on KCVR
- Query Nielsen Audio's AM station database for KCVR
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