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|First air date||April 8th, 1975|
|Callsign meaning||East Texas Radio (taken from East Texas State University, the former name of Texas A&M University-Commerce)|
|Affiliations||National Public Radio, American Public Media, Associated Press|
|Owner||Texas A&M University-Commerce
(The Texas A&M University System Board of Regents)
KETR (88.9 FM), is an 100 kW non-commercial broadcast FM radio station operation in Commerce, Texas, licensed to Texas A&M University-Commerce. A member of the National Public Radio network, the station serves nearly 250,000 Northeast Texas homes. The staff is composed of radio professionals and also Texas A&M-Commerce students who major in either journalism or mass communication studies. KETR also produces original long-form and short-form radio programming. 
KETR began in the early 1970s as the director of the East Texas State University radio-television program, Dr. David Rigney, developed an FCC application for an FM station that would be a teaching-laboratory for students. KETR's first broadcast went on the air on April 7, 1975. The station operated in a former classroom on the first floor of the Journalism Building, with Phil Ebensberger, a veteran Texas commercial radio broadcaster, as general manager and morning show host. The weekday programming originally emphasized local news, information and middle-of-the-road music from early-morning sign-on to early afternoon; classical music in the early afternoon (this was soon replaced by jazz); National Public Radio’s All Things Considered in the late afternoon; various public affairs programs in the early evening, including live broadcasts of Commerce City Commission meetings; and “Freeform,” a student-hosted rock music program from 9 p.m. to midnight. Weekend programs predominantly featured classical music or opera, such as the long-running “Texaco Metropolitan Opera” broadcasts.
In 1977, the station moved from its quarters in the Journalism Building, to new studios in the Performing Arts Center, where it shared facilities with the Radio-TV program. KETR remained in the Performing Arts Center until it moved to new facilities in Binnion Hall in 2008. In the early 1980s, after Ebensberger departed, general manager Bill Oellermann obtained FCC approval and a grant to raise KETR’s tower height and to increase power from about 7,500 watts to 100,000 watts. This increased the station’s broadcast range from about 20 miles to 75 miles. After moving away from National Public Radio programming in the mid-1980s, KETR has recently rejoined NPR and once again features “All Things Considered” and “Morning Edition,” among other NPR programs. KETR was one of the original stations carrying “Morning Edition” when it debuted in 1979.
KETR has several programs that focus on Commerce and the Northeast Texas area. Counties that are typically covered with local news in addition to Hunt County, where Commerce is located, are neighboring Rockwall, Collin, Fannin, Hopkins, Delta, and Rains Counties.
Among the local shows are:
- Notably Texan-Focus is on Texas Music and Texas Musicians with host Matt Mienke.
- Blacklands Café-Hosted by John Mark Dempsey, Backlands Cafe is a news show that features 5-7 minute interviews in a radio coffee shop that focuses on local issues.
- North By Northeast-A twice-weekly news feature presenting "Stories that matter to Northeast Texas." Topics include development, education, health care, the environment and the economy. Sports and fine arts are also featured.
- Hometown Roll Call-Hometown Roll Call is a summer feature of KETR in which the staff visits with leaders of cities and towns in the KETR listening area.
- Outdoors With Luke Clayton-Hosted by Hunter and Angler Luke Clayton, the show focuses on hunting and angling and outdoor activity.
- Lions After Dark-Hosted by various A&M-Commerce students that features music line-ups and interviews with other students on campus, usually regarding campus life.
National and Other Non-Local Programs
- BBC World Service
- NPR Morning Edition
- All Things Considered
- TED Radio Hour
- Prairie Home Companion
- Texas Standard
- Texas Matters
- Bullseye with Jesse Thorn
KETR sports programming began in the fall of 1975, with student-produced broadcasts of Commerce High School Tigers Football. Ebensberger and former ETSU All-American quarterback Sam McCord served as the voices of ETSU Lions football. The first Commerce Tigers broadcast featured the Tigers playing at rival Honey Grove, with future ETSU All-American and NFL quarterback Wade Wilson leading the Commerce offense. The first college football broadcast was the Lions’ 42-10 win over Prairie View A&M in the Cotton Bowl. KETR also broadcast Commerce Tigers basketball and also A&M-Commerce Lion Basketball, continuing to this day. KETR followed the Lions to NAIA basketball tournament appearances in Kansas City in 1977 and 1978. KETR serves as the flagship station for the Lion Sports Network. The Station covers Texas A&M-Commerce Football, A&M-Commerce Men's and Women's Basketball, and Commerce High School Football. Longtime Texas sports Broadcaster Charlie Chitwood serves as Play by Play and TAMUC Alum Brock Calloway provides color commentary.
The station is typically received well in an 80-mile radius in all directions. The station's signal can easily be heard west to Dallas, north into Hugo, Oklahoma, Southeast to Canton, Texas, and East to Mount Vernon. The quality of the signal can sometimes be affected by topographical anomalies like lakes or hills; areas north and west are typically not affected due to the generally flat topography.