KEYH

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KEYH
KEYH LaRancheraDeportes850-101.7 logo.png
CityHouston
Broadcast areaGreater Houston
BrandingLa Ranchera 850 AM y 101.7 FM
SloganMúsica Y Más
Frequency850 kHz
KNTE (FM) Bay City
First air date1974 (45 years ago) (1974)
FormatRegional Mexican
Language(s)Spanish
Power10,000 watts (day)
185 watts (night)
ClassD
Facility ID2911
Transmitter coordinates29°39′19″N 95°40′19″W / 29.65528°N 95.67194°W / 29.65528; -95.67194
Callsign meaningThe KEY to Houston (original branding)
AffiliationsHouston Astros Radio Network (Spanish-language)
Houston Rockets (Spanish-language)
OwnerLiberman Broadcasting
(Liberman Broadcasting of Houston License LLC)
Sister stationsRadio: KJOJ-FM, KNTE, KQQK, KTJM
TV: KZJL
Websitelaranchera1017.estrellatv.com

KEYH (850 kHz "La Ranchera 850 AM y 101.7 FM") is a commercial AM radio station in Houston, Texas. It is owned by Liberman Broadcasting and airs a Regional Mexican radio format, with sports programming heard on weekday afternoons. Programming is simulcast on 101.7 KNTE, an FM radio station in Bay City, Texas, about 75 miles southwest of Houston. KEYH and KNTE serve as the Spanish-language flagship stations for the Houston Astros Radio Network and the Houston Rockets.[1]

By day, KEYH broadcasts with 10,000 watts. But because AM 850 is a clear-channel frequency reserved for 50,000 watt Class A KOA in Denver, Colorado, KEYH must reduce power at night to 185 watts. The transmitter is off Denver Miller Road in Sugar Land, Texas.[2]

History[edit]

In 1974, KEYH first signed on as a daytimer, required to be off the air between sunset and sunrise.[3] It was owned by Artlite Broadcasting and aired an all-news format, affiliated with the Mutual Broadcasting System and the Associated Press. The all-news format did not generate many listeners so talk shows were added.

KEYH's slogan was "The Key to Houston" and featured a long key with the station's 850 dial setting and call sign featured in its logo. KEYH struggled to gain footing in the market and began airing Mexican music on weekends, while continuing the news/talk format weekdays. With Houston's growing Mexican-American population, the Spanish-language music featured on the weekends proved popular. By the end of the 1970s, KEYH went full-time Regional Mexican, and became direct competition to the original Spanish-language station in Houston, AM 1480 KLVL.

KEYH has gone through several owners and variations of formats since then, including the current incarnation of "La Ranchera" which marks the third time KEYH has used the name (both in conjunction with 101.7 KNTE Bay City and as a standalone). In 2003, Liberman Broadcasting, based in Burbank, California, purchased KEYH for $5.7 million.[4]

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