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KFBI My 48 Medford 2016.png

KFBI-DT2 Telemundo 48.2.png
Medford, Oregon
United States
Branding My 48
Channels Digital: 48 (UHF)
(to move to 19 (UHF))
Virtual: 48 (PSIP)
Subchannels 48.1 MyNetworkTV
48.2 Telemundo
Translators K41ID-D ch. 41 (UHF) Klamath Falls
Affiliations MyNetworkTV
Owner Northwest Broadcasting
(Broadcasting Licenses, Limited Partnership)
First air date July 3, 2006 (12 years ago) (2006-07-03)
Sister station(s) KMVU-DT
Former affiliations Independent (July–September 2006)
Transmitter power 0.25 kW
Height 447 m (1,467 ft)
Facility ID 130106
Transmitter coordinates 42°17′53.4″N 122°45′1.1″W / 42.298167°N 122.750306°W / 42.298167; -122.750306
Licensing authority FCC
Public license information: Profile
Website www.kfbimy48.com

KFBI-LD, virtual and UHF digital channel 48, is a low-powered MyNetworkTV-affiliated television station licensed to Medford, Oregon, United States. The station is owned by Northwest Broadcasting, and is sister to Fox affiliate KMVU-DT (channel 26) and low-powered Sonlife Broadcasting Network affiliate KMCW-LD (channel 14). The three stations share studios on Crater Lake Avenue in Medford; KMVU's transmitter is located atop Mount Baldy, near Phoenix.


Original logo (2006-2016)

KFBI was founded in the summer of 2006 by Sainte Partners II, L.P. owner Chester Smith to bring one of his stations to the Medford market. The station hit the air on July 3, 2006, about one month before the official launch of MyNetworkTV (it launched with the imaging of that network to save the costs of a two-month interim brand). The operations were out of the Sainte offices in Chico, California, home of KCVU Fox 20, MyTV Northern California and three Spanish stations. The sales offices were located on North Riverside Avenue in Medford and Peter Rogers, former general manager at KMVU, served as the station's first full-time general manager.

In November 2007, it was announced that KFBI and sister station KMCW were up for sale, but was never purchased. It remained Sainte property from then on.

In April 2012, KFBI owners Sainte Television Group (aka Sainte Partners II) entered into a local marketing agreement with Bonten Media Group, a New York-based private equity group which owns Northern California ABC and MeTV affiliates KRCR-TV in Redding, California, and KAEF-TV in Eureka, California. Bonten now co-owns and operates Sainte's former Northern California stations in Chico, Redding and Eureka under the LMA. The LMA is a precursor to an outright purchase of the station. KFBI and its sister station KMCW were not included in the package. They were being sold to Northwest Broadcasting, owner of KMVU-DT, on July 22, 2013. Upon the sale, the station replaced This TV with Telemundo, thus airing KMCW on channels 14 and 48.2. (ThisTV now airs on KOBI-TV channel 5.2 and KMCW now airs Sonlife Broadcasting Network programming.)

Local programming[edit]

KFBI started airing Celebrate Jesus with Arbee Freeman, a locally-produced half-hour church service program in 2009, replacing The Moriss Taylor Show. It airs Sundays at 8:00 a.m.

"Southern Oregon's Sports Leader"[edit]

On March 13, 2007, KFBI became the new Rogue Valley flagship station of the NBA's Portland Trail Blazers basketball. It is also the Rogue Valley's flagship station for San Francisco Giants Major League Baseball games. In September 2009, KFBI aired its very first University of Oregon Ducks football game. In the spring of 2012, KFBI became the area's flagship station for the Portland Timbers Major League Soccer team. In October 2013, KFBI added Raycom Sports' ACC Network.

KFBI-DT2 Telemundo 48.2[edit]

KFBI began airing Telemundo on its sub-channel 48.2 while at the same time continuing to air it on its sister station KMCW-LD Channel 14.

Cable and satellite coverage[edit]

KFBI became available on local cable TV via Charter Communications on channel 3 in both Medford and Klamath Falls as of September 5, 2006.

KFBI, as of October 10, 2007, also became available on Dish Network on channels 48 and 7648.

Spectrum coverage dispute (2018–ongoing)[edit]

On February 9, 2018, KFBI owners Northwest Broadcasting and Spectrum cable failed to reach an agreement resolution in a contract renewal dispute thus forcing the station and its sister stations KMVU and KMCW and its subchannels to be pulled off the air. Both sides are blaming the other for the dispute and it is far from over at press time. [1] [2]

Cable Provider Area 48.1 (MNTV) 48.2 (Telemundo)
Charter Jackson & Josephine Counties 3 (SD) 292
Ashland TV Ashland 95 (SD) 48.2
Northland Communications Yreka, California 2 (SD) N/A

Digital television[edit]

Digital channels[edit]

The station's digital signal is multiplexed:

Channel Video Aspect PSIP Short Name Programming[3]
48.1 480i 4:3 KFBI-LD Main KFBI-LD programming / MyNetworkTV
48.2 Telemundo


External links[edit]