KFRG

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KFRG
KFROG 95.1 FM and 92.9 FM logo.png
CitySan Bernardino, California
Broadcast areaRiverside, San Bernardino, Orange County, California
Branding"K-FROG"
Slogan"Southern California's #1 for new country"
Frequency95.1 MHz (also on HD Radio)
Repeater(s)92.9 KXFG (Menifee)
First air dateAugust 1974 (1974-08) (as KQLH)
FormatFM/HD1: Country
HD2: New Country
ERP50,000 watts
HAAT149 meters (489 ft)
ClassB
Facility ID1241
Transmitter coordinates34°11′51″N 117°17′13″W / 34.1975°N 117.2870°W / 34.1975; -117.2870Coordinates: 34°11′51″N 117°17′13″W / 34.1975°N 117.2870°W / 34.1975; -117.2870
Callsign meaningK FRoG
Former callsignsKQLH (1974–1989)
OwnerEntercom
(Entercom License, LLC)
Sister stationsKROQ-FM, KAMP-FM, KCBS-FM, KRTH, KTWV, KNX, KMPS, KVFG, KXFG, KQPS
WebcastListen Live
Listen Live (HD2)
Websitekfrog.radio.com

KFRG (95.1 FM, "K-FROG") is a commercial country music formatted radio station in San Bernardino, California, broadcasting to the Riverside-San Bernardino, California, area. KFRG is believed to be the original "Frog" station under previous owner Keymarket. The brand name has subsequently licensed by Keymarket to dozens of American radio stations. Owned by Entercom, its studios are in Colton and the transmitter site for KFRG is north of San Bernardino.

KFRG broadcasts an HD Radio signal.[1]

History[edit]

KFRG was previously known was KQLH with a soft adult contemporary format. Due to strong competition from Los Angeles stations KOST and KBIG, KQLH was unable to succeed as an adult contemporary station. On December 25, 1989, KQLH flipped to a country format. The call letters were then changed to KFRG.

On August 17, 2006, KFRG became the only country radio station that could be heard in the Los Angeles area by default, as KZLA changed its programming format to rhythmic adult contemporary, until December 1, 2006 when KKGO changed its programming format from adult standards to country to fill a void in the Los Angeles area.

As a result of the void left by KZLA, KFRG briefly began showing up in the Los Angeles ratings.

KFRG has focused more on Orange County and Los Angeles area news and traffic since the demise of KZLA, but on February 23, 2007, KKGO moved its Country format and call letters to its FM sister station, thus bringing a full-powered FM Country music station back to the nation's second largest radio market after a six-month absence.

In 2009, KFRG and its simulcast stations joined the Motor Racing Network for coverage of NASCAR races.[1]

On October 15, 2015, KFRG was named station of the year by the Inland Empire chapter of the American Advertising Federation.

On February 2, 2017, CBS Radio announced it would merge with Entercom.[2] The merger was approved on November 9, 2017, and was consummated on the 17th.[3][4]

Simulcasts[edit]

KFRG is simulcast on KXFG, broadcasting on 92.9 FM in Temecula, California. Until February 16, 2010, KVFG 103.1 FM in Victorville also carried KFRG's programming; it switched to a sports format that day, then to a classic hits format on December 26, 2011.

References[edit]

External links[edit]