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Broadcast area Las Vegas/Laughlin
Branding 104.3 Now FM
Slogan Vegas' New Hit Music Channel
Frequency 104.3 FM
Format Top 40 (CHR)
ERP 24,500 watts
HAAT 1128 meters
Class C
Facility ID 19062
Callsign meaning K FResH (former brand name as an AC station at 102.7)
Former callsigns KQOL (1995-1998)
KQOL-FM (8/1998-9/1998)
KSTJ (1998-2007)
KCYE (2007-2009)
Former frequencies 105.5 MHz (1982-1999)
102.7 MHz (1999-2009)
Owner Royce International, Ed Stolz II
(KJUL License LLC)
Sister stations KBET KRCK-FM KREV (FM)
Webcast Listen Live
Website 1043now.com

KFRH (104.3 FM) – branded as 104.3 Now FM – is a commercial radio station in North Las Vegas, Nevada, broadcasting to the Las Vegas, Nevada area on 104.3 FM.

KFRH airs a Top 40 (CHR) music format branded as "104.3 Now FM" with the slogan "Vegas' New Hit Music Channel".

Its studios are in the unincorporated Clark County community of Enterprise and the transmitter is on Potosi Mountains west of the Las Vegas Valley.


Before 102.7 (1999–2009)[edit]

KFRH was originally located at the 105.5 frequency and featured a Hot AC Format, in 1999, a frequency swap took place in which a new frequency of 105.7 moved to the Las Vegas area and KFRH (which was KSTJ at the time) moved to the 102.7 frequency as a result. It had also debuted a 1980s hits format which carried moderate success, but in 2005, KMZQ-FM (now KXQQ-FM) debuted the Jack FM concept, with similar music being played on 100.5, with a bigger playlist, plus the shrinking of the 1980s formats in general Beasley decided to move KFRH back to a Hot AC format. On September 14, 2007 at 3PM, the station rebranded as "Fresh 102.7". The last song on Star was "Cum On Feel the Noize" by Quiet Riot (a nod to the previous 80s hits format), whilst the first song on Fresh was "Straight From The Heart" by Bryan Adams.[1] The station's callsign was changed from KSTJ to KFRH to reflect the new format on October 5, 2007. Even though KFRH stayed hot adult contemporary; Mediabase had it on the hot AC panel before shifting to contemporary hit radio.

102.7 Now (2009)[edit]

On April 1, 2009 at 2PM, KFRH dropped its Hot AC format and began stunting with a loop of voices asking "When?" followed by the occasional "Soon", along with several songs with the word "when" in the title. At 4:33 PM, the station flipped to a Top 40 format branded as 102.7 Now with a commitment to play 102 straight minutes of uninterrupted music. The first song played on 102.7 Now was "Right Now (Na Na Na)" by Akon.[2][3] There are also two other commercial radio stations in the United States that are branded similar, those being WNOW "92.3 Now FM" in New York, and KAMP-FM "97.1 AMP Radio" in Los Angeles. The station launched by playing music for 24 hours without commercial interruption. This was following the original campaign of playing "10,000 Songs in a Row". The station also claimed to offer less commercials every hour than rhythmic contemporary competitor "98.5 KLUC".

104.3 Now FM (2009–present)[edit]

The station switched to 104.3 from 102.7 on August 25, 2009. The station switched with sister Country station 104.3 The Coyote (KCYE), which moved to the previous 102.7 frequency. The station leaned to a more Rhythmic format when it was previously broadcasting on 102.7, but has now changed to a complete Top 40 format adding more artists like The Weeknd, Calvin Harris, Ariana Grande, Sia, Coldplay, Justin Timberlake, Rihanna, Twenty-One Pilots, Bruno Mars, Ed Sheeran, Adele and Taylor Swift to compete with cross-town rival 98.5 KLUC, which also in 2008 leaned to a more CHR Top 40 format from previously broadcasting a Rhythmic format. Future plans also call for a call sign change, and on-air personalities will be added to the station.

HD radio[edit]

KFRH airs the adult contemporary format formerly featured on the main channel on its HD2 signal branded as " Fresh FM." The third HD channel rebroadcasts NOAA Weather Radio's WXL36 to provide that service in an FM dial form.


External links[edit]

Coordinates: 35°58′01″N 115°30′07″W / 35.967°N 115.502°W / 35.967; -115.502