The station began around 1970 as easy listening station KELT-FM and was co-owned with KGBT AM and Television. Some of the TV personalities such as anchorman Frank "FM" Sullivan and weathercaster Larry James hosted music programs on the station. Frank's wife Hilda Sullivan would anchor locally produced newsbreaks called "Micronews." The station would soon automate and update the programming to adult contemporary using Drake Chenault's "Hit Parade". The station would later change to country music as "K-Frog" and would on March 1, 1992 change its call sign to the current KFRQ.