|Broadcast area||Twin Falls, Idaho|
|Branding||La Patrona - La Que Manda|
|First air date||1955-10-24 (as KAYT)|
|Power||2,500 watts day
900 watts night
|Former callsigns||KAYT (1955-1985)
|Affiliations||GLR Networks, Futbol de Primera|
|Owner||Lee Family Broadcasting|
|Sister stations||KZDX, KART, KKMV, KEDJ, KBAR|
KXTA (970 AM) is a radio station broadcasting a Regional Mexican format. Licensed to Rupert, Idaho, United States, the station serves the Twin Falls area. The station is currently owned by Lee Family Broadcasting and features programming from GLR Networks.
The station began its regional Mexican format on November 1, 1999, as "La Fantástica 970", under the direction of Benjamin Reed, a.k.a. "El Chupacabras." Reed is Anglo by birth, but is fluent in Spanish. Reed has also been featured in Pulitzer Prize-winning author Hector Tobar's book, Translation Nation.
On March 1, 2013, the station began broadcasting the Spanish adult hits format "Juan" from Westwood One.
On August 4, 2014, KFTA changed their format to sports, branded as "The Zone", under new call letters, KZNO. The KZNO calls and "Zone" sports format were previously on 103.1 FM KEDJ, which switched to active rock as "The Edge".
On April 13, 2015, the station changed its call sign to the current KXTA. Its Regional Mexican oldies format returned to the air on June 6, 2015 at 7 PM. The station is again programmed by Benjamin Reed, "El Chupacabras."
- "KXTA Facility Record". United States Federal Communications Commission, audio division.
- "KFTA Call Sign History". United States Federal Communications Commission, audio division.
- Query the FCC's AM station database for KXTA
- Radio-Locator Information on KXTA
- Query Nielsen Audio's AM station database for KXTA
- FCC History Cards for KXTA
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