The KWFB call sign was fictional, as the original "KWFB" was cable-only (Bakersfield cable 12) and not a licenced over-the-air broadcaster. Like many US cable-only stations with fictional WBxx or KWxx calls, KWFB was part of the The WB 100+ Station Group from its start in 1998 until the network ceased operations in September 2006, merging with UPN to form the new network The CW. Prior to the launch of the cable channel, residents in the Bakersfield market were only able to receive WB network programming on cable via the network's Los Angeles affiliate KTLA or via Chicago-based superstationWGN on both cable and satellite.
The fate of the CW in the Bakersfield market remained unknown until just days before The CW was scheduled to launch, when Clear Channel Communications (the owner of KGET at the time) obtained the rights to The CW Plus affiliation for the Bakersfield market on a new digital subchannel of KGET. Former local UPN affiliate KUVI-TV affiliated with MyNetworkTV.
On April 20, 2007, Clear Channel entered into an agreement to sell its entire television stations unit, including parent station KGET, to the private equity firm Providence Equity Partners. However, Providence Equity Partners owns a 19 percent share of the Spanish-language media company Univision, the owner of MyNetworkTV affiliate KUVI-TV. In addition, with only five full-power stations, Bakersfield does not have enough to legally support a co-owned duopoly operation. As a result, the Federal Communications Commission granted conditional approval of the sale, provided that Providence Equity Partners divest either KGET or its stake in Univision as soon as the deal was finalized. That happened on March 14, 2008.