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KGGR 1040am logo.png
CityDallas, Texas
Broadcast areaDallas/Fort Worth Metroplex
BrandingKGGR 1040 AM
Slogan"The Station That Never Stops Giving!"
Frequency1040 KHz
First air date1947 as KIXL
FormatUrban Contemporary Gospel
Power3,300 Watts (Daytime)
2,800 Watts (Critical hours)
Callsign meaningGreat Gospel Radio
Former callsignsKIXL (1947-1973), KPBC (1973-1990)
OwnerMortenson Broadcasting
(Mortenson Broadcasting Co. of Texas, Inc.)
Sister stationsKHVN, KKGM, KRVA, KTNO

KGGR is an AM urban contemporary gospel radio station that serves the Dallas-Fort Worth Metroplex, airing only during the Daytime hours on AM 1040 because this station shares the same frequency with "clear channel" station WHO in Des Moines, Iowa. The station has had its gospel format since 1990, and is owned by Mortenson Broadcasting. Its sister station is KHVN.


The station went on air in 1947 as KIXL. The station was owned by Variety Broadcasting led by Lee Segall, and included celebrity stockholders Greer Garson and William Holden. Later on, it founded a sister station, KIXL-FM/104.5, later known as KEZT and now as KKDA-FM. Segall programmed a long-running and successful beautiful music format on KIXL, which was simulcast on KIXL-FM ("104 on both dials").

Great Gospel Radio 1040 logo used prior to simulcasting on 102.5 FM in 2009.

In the 1970s and 1980s the station was owned by Crawford and aired during daylight hours only as KPBC, featuring contemporary Christian music until a new 24-hour station at 770 kHz was created by Crawford.

Studios were located at 1401 South Akard in Dallas from 1947 to 1973, at 3201 Royalty Row in Irving (same as present KAAM), and in south west Dallas after the mid nineties. Station increased day power to 3,300 watts in the early 2000s. Currently located at Highway 67 beside Executive Air Park (former Red Bird Airport). An FM translator was licensed to rebroadcast KGGR on 102.5 MHz in January 2009. K273BJ 102.5 no longer simulcasts KGGR, but KTNO.

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Coordinates: 32°46′43″N 96°43′51″W / 32.77861°N 96.73083°W / 32.77861; -96.73083