|Broadcast area||Quincy, Illinois
|Slogan||"Real Life, Real Music"|
|Format||Top 40 (CHR)|
|Callsign meaning||Great River Country|
|Sister stations||KZZK, WQCY, WCOY|
The station was purchased by STARadio Corporation in early 2004 to compete with KRRY (Y101), which was dominating the Quincy-Hannibal-Keokuk market. No other Top 40/Hot AC station was in the region. Now it is one of the most listened to station in the market, especially by young adults.
Great River Country welcomed KGRC to life in 1968. It was the brain child of Mel Elzea, the stations first GM, and partner Frank Laughlin. They helped create Great River Communications, Inc., and signed the FM giant on air with the Fifth Dimension pop hit, “Up, Up and Away.” The station went on to become the dominant aural medium in the market in the 1970s. Highlights of the early years include a gold record for first airing, “Indian Reservation,” by The Raiders, (Paul Revere and the Raiders featuring Mark Lindsay) and Missouri Broadcasting awards for flood coverage from up, up in a plane with Elzea and Program Director Mark Mathew.
The station sponsored Explorer scout "Troop 929" in the early-1970s. Scouts included John Wingate, a long-time television journalist and now a Minneapolis communications consultant and writer, Dan Matticks, a longtime radio broadcaster, video producer Louie Schaefer, IT professional Larry Schaffer, Ken Abbath, and Paula Dean.
The early-1990s brought the "Hot AC" boom, and a switch to the nickname "Variety 93".
By the year 2000, the station had become "92.9 The River". KGRC currently plays a Top-40 format, and is known as "Real 92.9".
KGRC is one of the primary radio signals of the Tri-State region. The station has 100,000 Watts of power so it covers a wide audience. The station's signal goes from Macon, Missouri, to Jacksonville, Illinois and Troy, Missouri, to Fort Madison, Iowa.
The Elvis Duran Morning Show is the daily morning show on Real 92.9 and is a syndicated program from New York City which also is broadcast on other stations throughout the country.
The Retro Lunch starts at Noon and features Retro hits of the 1990s and early-2000s. The program lasts about 60 minutes.
- KGRC official website
- Query the FCC's FM station database for KGRC
- Radio-Locator information on KGRC
- Query Nielsen Audio's FM station database for KGRC