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City Gonzales, California
Broadcast area Santa Cruz
Salinas, California
Branding 104.3 The Hippo
Frequency 104.3 MHz
Repeater(s) 104.3 KHIP-FM1 (Carmel Valley)
106.1 K291AE (Seaside)
First air date 1990 (as KPUP-FM)
Format Classic rock
ERP 2,600 watts
HAAT 155 meters
Class A
Facility ID 9858
Callsign meaning K HIPpo
Former callsigns KPUP-FM (1990-1991)
KHKN-FM (1991-1992)
KKLF (1992-1995)
KMBY-FM (1995-2002)
KTEE (9/5/2002-9/12/2002)
Owner Mapleton Communications
(Mapleton License of Monterey, LLC)
Webcast Listen Live

KHIP is a commercial radio station in Gonzales, California, broadcasting to the Santa Cruz-Monterey-Salinas, California area on 104.3 FM. Its studios are in Monterey while its transmitter is located east of Salinas.

KHIP airs a classic rock music format branded as "The Hippo".


KKLF was a Spanish language station in 1995 when it simulcast KIEZ.[1]

104.3 was home of alternative rock KMBY which moved to 103.9 in a major switch in 2002.


  1. ^ "Vox Jox". Billboard. 107 (30): 114. July 29, 1995. 

External links[edit]

Coordinates: 36°40′05″N 121°31′12″W / 36.668°N 121.520°W / 36.668; -121.520