KILT-FM

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KILT-FM
BULL LOGO.jpg
City Houston
Broadcast area Greater Houston
Branding Analog/HD-1:100.3 The Bull
HD-3: KIKK Country
Slogan Houston's New Country
Frequency 100.3 MHz (also on HD Radio)
First air date 1961 (56 years ago) (1961)
Format
Language(s) English
ERP 95,000 watts
HAAT 585 m (1,919 ft)
Class C
Facility ID 25439
Transmitter coordinates 29°34′34″N 95°30′36″W / 29.57611°N 95.51000°W / 29.57611; -95.51000
Callsign meaning Nickname/ethnicity of former owner, Gordon "Old Scotchman" McLendon
Former callsigns
  • KOST (1961-1967)
  • KZAP (1967-1968)
  • KILT-FM (1967-1984)
  • KXAS-FM (1984-1985)
  • KILT-FM (1985-present)
Owner CBS Radio
(sale to Entercom pending)
(CBS Radio Texas)
Sister stations KHMX, KIKK, KILT (AM), KKHH, KLOL
Webcast Listen Live
Website thebull.cbslocal.com

KILT-FM (100.3 FM) is a Houston, Texas-based radio station with a country music format. It is owned by CBS Radio, and its studios are in Greenway Plaza. Its transmitter is located in Missouri City, Texas. It is a sister station of KILT, which is located at 610 kHz, also in Houston.

History[edit]

McLendon Origins[edit]

Gordon McLendon signed on 100.3 in 1961 as the sister station to KILT 610. The station originally had the call letters KOST and carried an easy listening format.

The call letters were changed to KZAP in November 1967, shortly before McLendon sold his Houston properties to LIN Broadcasting (McLendon moved the KOST call letters to his property in Los Angeles.)

"FM 100 KILT" is Born[edit]

Upon assuming control of KZAP in 1968, LIN quickly changed the call letters to KILT-FM. In the early 1970s, KILT-FM adopted a free-form progressive rock format (while "The Big 610" KILT continued with its long-running Top 40 format), and went by the slogan "Radio Montrose", named for the neighborhood in which the station's studios were located. By 1974, the station evolved to a more structured album rock format as "FM 100".

FM 100 KILT Flips to Country[edit]

KILT-FM changed to country on February 16, 1981.[1][2] When 610 KILT switched to country as well on June 1, 1981, its long-running Hudson and Harrigan morning show remained and began to be simulcast on KILT-FM.

From its debut in 1967 through 1995, the Hudson and Harrigan morning show had eleven different sets of personalities occupying the personas of Mac Hudson and Irv Harrigan. Ken Hoffmann of the Houston Chronicle described Hudson and Harrigan as "the longest-running, most successful morning team anywhere in America".[1] However, that run finally ended when KILT announced the show's termination on March 23, 2010. Fred Olson and Randy Hames, who hosted as Hudson and Harrigan for the last 28 years, were released, and the airstaff show assignments readjusted.[3]

After switching to the country music format, KILT-FM competed directly against KIKK, the only other country music station in the Houston Area. According to the Houston Chronicle, "after initial success, KILT-FM struggled through an aborted change of call letters [KXAS-FM in 1984] and the lack of a strong identity with listeners".[4] In the spring of 1989, KILT finally pulled ahead of KIKK in the Arbitron ratings. They maintained their lead position for the next two seasons, and at the end of the year Radio and Records rated KILT as the second most-listened-to country radio station in the United States, with an estimated 542,600 listeners tuned in for at least 15 minutes each week. KIKK was fourth on the nationwide list, with an estimated 508,700 listeners.[4] KILT-FM serves as a co-flagship radio station of the Houston Texans, along with their AM sister station.

100.3 KILT Becomes "The Bull"[edit]

On January 10, 2013, at 5 PM, the station relaunched as "The Bull @ 100.3". The station shifted its playlist to include more current and recurrent music. The final song on "100.3 KILT" was "Give It All We Got Tonight" by George Strait, while the first song on "The Bull" was "Drink in My Hand" by Eric Church.[5]

Ownership changes[edit]

KILT had been owned by LIN Broadcasting Corporation since 1968.[6] In an effort to divest itself of all of its radio stations, in late 1986, LIN Broadcasting Corporation sold KILT and KILT-FM to Legacy Broadcasting Inc. for $36.75 million.[7] Less than three years later, KILT-FM was sold, along with seven other radio stations, by Metropolitan-Legacy to Westinghouse Broadcasting. At the time, the $360 million deal was considered the largest ever in radio. To meet federal regulations on radio ownership, Westinghouse sold their Houston station KODA.[8]

In 1993, Westinghouse purchased KILT-FM's rival, KIKK-FM. At the time, KILT-FM was first in the Arbitron ratings, with KIKK-FM second in the Houston market. A single general manager was assigned to run both stations. According to Dan Mason, president of Westinghouse Radio Broadcasting, "'As they have been fierce competitors in the past, our two Houston radio properties will now join hands to create one of Houston's most unique country music powerhouses, each with its own programming and sales team.'"[9] On November 4, 2002, KIKK-FM stopped playing country music and switched to a Smooth Jazz format. This left KILT-FM as again one of only two Houston country stations (competing against KKBQ-FM). Some of the KIKK-FM promotions, including the 10 Man Jam concerts, were moved to KILT-FM.[10]

KILT-FM was the last Houston radio station to maintain a full-service news department. The department was disbanded in 2004 when KILT-FM decided to drop its afternoon newscasts in the hopes of improving its ratings in the Houston market.[11]

Award nominations[edit]

In 1996, KILT-FM was nominated by the Country Music Association for the award for Major Market Radio Station of the Year. They were beaten out by local rival KKBQ-FM.[12] A similar scenario occurred the following year, when KILT was nominated for Best Station of the Year at the Billboard/Airplay Monitor Radio Awards, but again lost to KKBQ-FM.[13] In 1999, the morning show Hudson and Harrigan was nominated for Country Music Association Major Market Broadcast Personality of the Year.[14]

In 1996, after two prior nominations for the award, KILT-FM's Hudson and Harrigan morning show (featuring Olson and Hames) won the Marconi Award for Major Market Radio Personalities of the Year.

References[edit]

  1. ^ a b Hoffman, Ken (August 2, 1995), "Hudson and Harrigan: Is their reign on the wane?", Houston Chronicle, p. Houston section, p. 2., retrieved 2007-11-19 
  2. ^ http://www.americanradiohistory.com/Archive-RandR/1980s/1981/RR-1981-02-20.pdf
  3. ^ Barron, David (March 24, 2010), "Hudson & Harrigan era ends at KILT", Houston Chronicle, retrieved 2010-03-31 
  4. ^ a b Mitchell, Rick (February 25, 1990), "They' fightin' for the country: Radio stations KIKK and KILT go toe-to-toe for Houston listeners", Houston Chronicle, p. Zest, p. 8., retrieved 2007-11-19 
  5. ^ http://radioinsight.com/blog/headlines/80441/bull-revamp-coming-to-houston/
  6. ^ Parks, Louis B. (April 27, 1987), "Stations take cautious approach to new radio rules", Houston Chronicle, p. Houston section, p. 1., retrieved 2007-11-19 
  7. ^ "LIN to sell KILT radio stations for $36 million", Houston Chronicle, p. Business, p. 2., December 18, 1986, retrieved 2007-11-19 
  8. ^ "Business briefs", Houston Chronicle, p. Business, p. 4., December 8, 1989, retrieved 2007-11-19 
  9. ^ Hassell (July 9, 1993), "KIKK corralled by KILT's owner Westinghouse", Houston Chronicle, p. Business, p. 1., retrieved 2007-11-19 
  10. ^ Pugh, Clifford (November 5, 2002), KIKK now in a jazz format, Houston Chronicle, p. Houston section, p. 1., retrieved 2007-11-19 
  11. ^ Barron, David (December 17, 2004), "KILT lays off longtime radio icon: Carola continues as PA announcer for Texans games", Houston Chronicle, p. Sports, p. 3., retrieved 2007-11-19 
  12. ^ Mitchell, Rick (August 31, 1996), "CMA names KKBQ radio as major market station of year", Houston Chronicle, p. Houston section, p. 5., retrieved 2007-11-19 
  13. ^ Parks, Louis B. (July 17, 1997), "KRBE's Sam Malone nominated for local air personality of the year", Houston Chronicle, p. Houston section, p. 5., retrieved 2007-11-19 
  14. ^ CMA Announces 1999 Broadcast Awards Nominees, Business Wire, July 12, 1999, archived from the original on July 11, 2012, retrieved 2007-11-19 

External links[edit]