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City Mountain Home, Idaho
Broadcast area Boise, Idaho
Branding La Poderosa
Frequency 100.7 MHz
First air date 1982 (as KQKZ at 99.1)
Format Regional Mexican
ERP 80,000 watts
HAAT 668 meters
Class C
Facility ID 72658
Transmitter coordinates 43°14′43″N 115°26′12″W / 43.24528°N 115.43667°W / 43.24528; -115.43667Coordinates: 43°14′43″N 115°26′12″W / 43.24528°N 115.43667°W / 43.24528; -115.43667
Callsign meaning K PoDerosA
Former callsigns KQKZ (1980–1984)
KJCY-FM (1984–1989)
KLVJ-FM (1989–1997)
KTPZ (1997–2007)
KTPD (2007–2007)
KTMB (2007–2008)
KQLZ (2008–2011)
KINF-FM (2011–2013)
KPDA (2013–2014)
KQBL (2014–2015)
Former frequencies 99.1 MHz (1982–2013)
Owner Kevin Terry
(Radio Rancho, LLC)
Sister stations KDBI-FM

KPDA (100.7 FM, "La Poderosa") is a radio station broadcasting a regional Mexican format. Licensed to Mountain Home, Idaho, United States, the station serves the Boise area. The station is currently owned by Kevin Terry, through licensee Radio Rancho, LLC.[1]


The station (then at 99.1 FM) was assigned the call letters KQKZ on 1980-12-12. On 1984-11-01, the station changed its call sign to KJCY-FM, on 1989-06-01 to KLVJ-FM, on 1997-01-07 to KTPZ, on 2007-03-30 to KTPD, and on 2007-06-28 to KTMB. In 2008 Impact Radio Group acquired the station and moved the KQLZ calls to this frequency from the 100.7 frequency, and along with it replaced the Talk format with Oldies,[2] featuring programing from ABC Radio Network's True Oldies Channel.[3]

On September 4, 2009 at 12 noon, KQLZ ended three days of stunting with Michael Jackson's "Thriller" to become "99-1 The Bronco," playing country music.[4] The move came after the demise of the syndicated "True Oldies Channel" and subsequent retirement of longtime Boise radio voice "Big" Jack Armstrong.[5] Then at 3:49pm on September 4, the Country format was abruptly stopped, and the station was again relaunched, this time as "99.1 The Virus."[6]

Questions arose about the new name, as it shared the name of XM Satellite Radio talk channel, The Virus. However, Impact Radio Group's GM didn't "consider it a problem".[7] Since the original launch, the station has dropped the Virus name and changed its name to V99.1 FM.[8]

On August 8, 2011, KQLZ changed their format to news/talk, simulcasting KINF 730 AM Boise, Idaho. On August 15, 2011, KQLZ changed the call letters to KINF-FM. On January 1, 2013, the KINF simulcast ended with the AM becoming the new affiliate of ESPN Radio while the FM continues with the news/talk format. On November 27, 2013, the station changed to the current KPDA call sign.

On November 26, 2013, KPDA moved from 99.1 FM to 100.7 FM, swapping frequencies with KINF.

The call letters changed to KQBL on February 12, 2014.[2] Two days later, on February 14, 2014, the station changed its format to country, branded as "100.7 The Bull".[9]

On February 11, 2015, KQBL changed its call letters back to KPDA.[2] On February 12, 2015, JLD Media, LLC consummated the purchase of KPDA from Impact Radio Group, at a purchase price of $200,000. On March 1, 2015, KPDA changed the format to regional Mexican, branded as "La Poderosa". Effective March 27, 2015, owner Kevin Terry transferred KPDA's license to Radio Rancho, LLC.


  1. ^ "KPDA Facility Record". United States Federal Communications Commission, audio division. 
  2. ^ a b c "KPDA Call Sign History". United States Federal Communications Commission, audio division. 
  3. ^ "Radio Stations". Scott Shannon's True Oldies Channel. Archived from the original on July 28, 2008. Retrieved December 19, 2008. 
  4. ^ "Boise gets fourth country station". Idaho Radio News. 
  5. ^ "Big Jack hangs up the mic". Idaho Radio News. 
  6. ^ "Will The Virus infect the X?". Idaho Radio News. 
  7. ^ "Impact doesn't think Virus name is a problem". Idaho Radio News. 
  8. ^ "X, meet V". Idaho Radio News. 
  9. ^ Bull Returns to Boise

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