From Wikipedia, the free encyclopedia
Jump to: navigation, search
For the former FM radio station from Kansas City, Missouri, see KISS-FM (brand).
KISF 103.5.png
City of license Las Vegas, Nevada
Broadcast area Las Vegas, Nevada
Branding La Nueva 103.5
Slogan "Puro Mexico"
Frequency 103.5 MHz
First air date May 1992 (as KEDG)
Format Regional Mexican
ERP 100,000 watts
HAAT 353 meters
Class C
Facility ID 28893
Callsign meaning KISS FM (previous format)
Former callsigns KEDG (1992-1998)
Owner Univision Radio
(Univision Radio License Corporation)
Webcast Listen Live
Website La Nueva 103.5

KISF (103.5 FM, "La Nueva 103.5") is a commercial radio station located in Las Vegas, Nevada. KISF airs a regional Mexican music format. And carries the #1 syndicated morning show in Hispanic radio; Eddie Sotelo Piolin por la manana. Its studios are in Spring Valley and its transmitter is on Black Mountain in Henderson.


KISF signed on in May 1992 under the call letters KEDG, and adopted a modern rock music format branded as "The Edge". The station debuted at #1 in the Las Vegas ratings and was influential in other stations nationwide flipping to the format. In 1996, KEDG gained a direct competitor as KFBI adopted a harder edged modern rock music format under the call letters KXTE. On June 5, 1998, at Noon, KEDG flipped to urban oldies under the call letters KISF - branded as "Kiss-FM".[1] In 1999, Hispanic Broadcasting Corporation (which eventually became Univision Radio) acquired the frequency, transforming 103.5 into the first Spanish FM radio station serving the Las Vegas Hispanic community.


External links[edit]

Coordinates: 36°00′29″N 115°00′22″W / 36.008°N 115.006°W / 36.008; -115.006