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For the AM radio station in Lubbock, Texas, United States, see KJDL (AM).
City Levelland, Texas
Broadcast area Lubbock, Texas
Branding The Red Dirt Rebel 105.3
Slogan "Your Texas Music Station"
Frequency 105.3 MHz
First air date 1979 (as KHOC at 105.5)
Format Texas Country
ERP 23,500 watts
HAAT 217 meters
Class C2
Facility ID 30027
Former callsigns KHOC (1979-1991)
KLVT (1991-2007)
Former frequencies 105.5 MHz (1979-2008)
Affiliations Westwood One
Owner Walker FM Holdings
Sister stations KJDL_AM
Webcast Listen Live
Website thereddirtrebel.com

KJDL-FM (105.3 FM) is a radio station broadcasting a Texas Country format. Licensed to Levelland, Texas, United States, the station serves the Lubbock area. The station is currently owned by Walker FM Holdings, LLC and features an all Texas Country format.[1]


The station went on the air as KLVT-FM on March 8, 1991. On July 24, 2007, the station changed its call sign to the current KJDL-FM.[2]

Delbert L. Kirby had been an announcer and newscaster in Lubbock, Big Spring and Levelland for many years. Kirby was working at KLVT (AM) when he decided to file an application for an empty FM channel (288A or 105.5 MHz) in Levelland. Kirby was KLVT news director when the application showed up in Broadcasting magazine. The KLVT manager saw this and fired Kirby. Kirby sold merchandise door to door while he worked on his application. He'd obtained an SBA backed loan and contacted Charles "Charlie" Wilson to install the station equipment.

Original airdate was in fall of 1979. Call letters were KHOC (FM) for Hockley county. Studios and tower were on 13th street between avenue Q and avenue S in southwest Levelland. Power was 3,000 watts at a height of 300 feet (91 m) above average terrain.

Original equipment was provided by Don Jones of Amarillo, Texas as representative of McMartin Industries. KHOC began with a five-room 12-foot (3.7 m) by 30-foot (9.1 m) prefab building at the tower site. There was an office, a bathroom, a small production area, the on the air control room, and the transmitter room. There was a McMartin B-502 console, two turntables, an ITC (International Tapetronics Corporation) 3D cart player and an ITC PD-II recorder, an electrovoice microphone, two Marti Electronics CLA-40 compressor limiters, and a McMartin BF-3.5K transmitter feeding 300 feet (91 m) of 1 5/8" feed line into a three bay Phelps Dodge antenna on a rented two way tower.

Station later raised power to 6,000 watts still on 105.5, sold to KLVT (AM) changed letters to KLVT-FM. A new site and change to class C3 on 105.3 occurred in _____, and the most recent change to 105.3C2 and a new site occurred in 2008.

The station sold to its current owners in 2007 and operates as sister station to 1420 KJDL (AM). The format was originally syndicated "Jack-FM" and was changed to a Country format in January 2009.

In November 2009, longtime country DJ Neely Yates joined the on-air staff. In the following months, the station's format shifted to a "Texas Country" playlist, playing all Texas Country Music and rebranding as The Red Dirt Rebel 105.3.

Current on-air staff[edit]

  • Quayde Addison
  • Dave Walker
  • J.R. Kora

Former on-air staff[edit]

  • David Wilde
  • Neely Yates
  • Jamie Lassiter
  • Tommy Turner

Syndicated programming[edit]

The Red Dirt Rebel 105.3 runs syndicated programming on Sunday. At 9 AM it's the Lonestar Outdoors Show with Cable Smith. At 2 p.m. KJDL airs the Official Texas Countdown with Chuck Taylor', and from 4-7 p.m. Texas Red-Dirt Roads with Justin Frazell, a syndicated program originating from KFWR 95.9 The Ranch in Mineral Wells, Tx. They are also the Lubbock radio affiliate for the Houston Texans and broadcast the 1st Baptist Church of Brownfield.


True Country Logo.jpg (KJDL-FM's logo under previous "True Country" branding)


External links[edit]

Coordinates: 33°25′23″N 102°07′44″W / 33.423°N 102.129°W / 33.423; -102.129