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99.7 KKCK logo
City Marshall, Minnesota
Broadcast area Marshall-Brookings-Sioux Falls
Branding 99.7 KKCK
Slogan Always A Better Music Mix
Frequency 99.7 MHz
Translator(s) 103.3 K277AI (Russell/Marshall)
First air date 1975 (as KMHL-FM)
Format Commercial; Top 40 (CHR)
ERP 100,000 watts
HAAT 282 meters
Class C1
Facility ID 35127
Transmitter coordinates 44°16′56″N 96°19′5″W / 44.28222°N 96.31806°W / 44.28222; -96.31806Coordinates: 44°16′56″N 96°19′5″W / 44.28222°N 96.31806°W / 44.28222; -96.31806
Former callsigns KMHL-FM (1975–1982)
Affiliations ABC News
Owner Linder Radio Group
(KMHL Broadcasting Company)
Sister stations KARL, KARZ, KMHL, KNSG
Webcast KKCK Webstream
Website KKCK Online

KKCK (99.7 FM) is a radio station broadcasting a Top 40 (CHR) format licensed to serve Marshall, Minnesota.[1] The station is owned by Linder Radio Group and the signal reaches most of southwestern Minnesota, eastern South Dakota and northwestern Iowa including Marshall, Brookings, Sioux Falls, Watertown, Willmar, Worthington and Spirit Lake.[2]

KKCK also rebroadcasts on FM translator K277AI 103.3 FM in Russell/Marshall.


The station first signed on in the 1970s as KMHL-FM (100.1) with a country music format, before switching to Top 40 (CHR) in the late 1970s or early 1980s. KKCK debuted automated with TM Programming's "Stereo Rock" Top 40 format briefly, then converted to fully local programming in the mid-1980s. After the call letter change to KKCK in 1982, the station changed its slogan to "KK100," also known as "Double K 100." In 1988, it adopted "FM 100 KKCK" as its slogan after upgrading from 3,000 watts at 100.1 FM to 100,000 watts at 99.7 FM. The station repositioned as "99-7 KKCK" with the "Always A Better Music Mix" slogan in 1992. The station had significant listenership in the Sioux Falls, South Dakota market during the 1990s, despite its transmitter tower being located over 50 miles away, as it was the de facto Top 40/CHR for Sioux Falls until KKLS-FM flipped to "Hot 104.7" in 1997. While KKCK continues to be a minor factor in the Sioux Falls market, the station primarily focuses on Marshall, Minnesota, the surrounding southwestern Minnesota region, and the nearby Brookings, South Dakota area.

Unlike most Top 40/CHR formatted stations, KKCK also includes genres such as indie, alternative, and modern rock in its music mix. The station also airs The Shag, a long running alternative rock program, on Sunday nights.[3] It shares a local news department with KMHL, and gets national news from ABC. A large amount of the broadcasting day is live.

A winter storm damaged KKCK's transmitter in December 2015, and the station has been broadcasting at reduced power since. In May 2017, KKCK's programming moved to 94.7 KNSG while the transmitter is being rebuilt.


  1. ^ "KKCK Facility Record". United States Federal Communications Commission, audio division. 
  2. ^ RadioLocator.com. "Predicted Coverage Area for KKCK 99.7 FM, Marshall, MN". Retrieved 2010-01-01. 
  3. ^ MySpace.com. "The Shag on 99.7 KKCK". Retrieved 2010-01-01. 

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