KKPS

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KKPS
LaNueva995logo.jpg
City of license Brownsville, Texas
Broadcast area McAllen-Brownsville-Harlingen area
Branding La Nueva 99.5
(Spanish for The New 99.5)
Frequency 99.5 MHz
First air date 1991
Format Regional Mexican
Language(s) Spanish
ERP 100,000 watts
HAAT 316.0 meters
Class C
Facility ID 56483
Transmitter coordinates 26°4′53″N 97°49′44″W / 26.08139°N 97.82889°W / 26.08139; -97.82889Coordinates: 26°4′53″N 97°49′44″W / 26.08139°N 97.82889°W / 26.08139; -97.82889
Callsign meaning Que PaSa
Former callsigns KRGY (1991-1992)
KVSE (1992)
Owner Entravision Holdings, LLC
Sister stations KFRQ, KNVO-FM, KVLY
Webcast Listen Live
Website 995lanueva.com

KKPS (99.5 FM) is a radio station broadcasting a Regional Mexican format. Licensed to Brownsville, Texas, USA, the station serves the McAllen-Brownsville-Harlingen area. The station is currently owned by Entravision Holdings, LLC.[1] It shares a studio with it's sister stations, KFRQ, KNVO-FM, and KVLY, located in McAllen, Texas, while it's transmitter is located in Santa Maria, Texas.

History[edit]

The station also aired a Rock format under the callsign KRIX and slogan "99X" in the 1980s. The station aired a Rhythmic CHR format as KRGY "Energy 99.5" beginning 1991-02-08 under previous owner Sunburst Media. On 1992-09-01, the station changed its call sign to KVSE then again on 1992-12-28 to the current KKPS.[2] In 2011 KKPS dropped most of the Tejano music content from the 1990s, thus becoming more of a Regional Mexican radio station than just a Tejano radio station. With the change of the content, it gave the Rio Grande Valley area two Regional Mexican radio stations (including KGBT-FM, and excluding the Mexican radio stations that have the Regional Mexican format, such as XHAAA-FM in Reynosa, Mexico). In late 2012 the station changed their name from "Que Pasa 99.5" (Spanish for What's Up 99.5) to "La Nueva 99.5" (Spanish for The New 99.5). However with the name change, the station kept the current callsign letters "KKPS".

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