|City of license||Tahoe City, California|
|Broadcast area||Reno, Nevada|
|Branding||Alice @ 96.5|
|Slogan||Reno's Hit Music|
|Frequency||96.5 MHz (also on HD Radio)|
|Translator(s)||92.5 K223AL (South Lake Tahoe, relays HD3)
101.7 K269DB (Carson City, relays HD2)
104.9 K285EQ (Reno, relays HD2)
|First air date||1985|
|Format||Top 40 (CHR)
HD2: Urban Contemporary "Swag 104.9"
HD3: Oldies "Oldies 92.5"
Listen Live (HD2)
KLCA is a commercial radio station licensed to Tahoe City, California, broadcasting to the Reno, Nevada, area on 96.5. A translator at 96.1 helps cover the Northwest Reno/Caughlin Ranch portion of the market. KLCA airs a Top 40 (CHR) music format branded as "Alice @ 96.5".
"Alice" was launched in early 1997 at the 100.9 frequency (replacing a country formatted station) where KMXW now broadcasts. In 1998, the two stations swapped frequencies, which gave the station a broadcast antenna atop Slide Mountain and improved coverage to include the Lake Tahoe and Carson City areas.
Alice's growth was sluggish after moving to the 96.5 frequency as longtime Howard Stern fans in the Tahoe area were angry that they could no longer hear Stern on KRZQ's 100.9 frequency (with a tower on the valley floor). But the original Alice concept of a pop/alternative format designed to flank Hot AC KNEV (Magic 95.5) and CHR KWNZ (K-Wins 97.3) built a solid following on a diet of Matchbox 20, Third Eye Blind, Sugar Ray, etc. The original position statement was "Modern Hits." Longtime KWNZ morning show host "Wild" Bill Cody was hired to host mornings. The pop/alternative audience didn't gravitate to Cody's CHR stunts, and the station moved in a different direction in 1998 while transiting to the 96.5 frequency.
The station attracted fans with a playful attitude not typically heard on Hot AC radio at the time - including giving away a divorce on Independence Day (Reno is the divorce capital), conducting a displaced Bunny Ranch "working girls" job fair, hosting an Elaine Dance contest during the final episode of Seinfeld, looking for Nevada's best looking "Wookie" before the Star Wars Episode I: The Phantom Menace premiere and bringing street side speed dating to Reno. It also played alternative rock songs that did not fit the hot AC format such as Weezer's Troublemaker in the playlist despite being on the playlist of KRZQ-FM (now KMXW).
When the pop/alternative format began to fade nationally, KLCA moved more toward a pure pop/hits approach leading to today's positioning statement: "#1 for Today's New Music." However, Mediabase moved KLCA to the contemporary hit radio panel, although still generally an adult top 40 (according to the Nielsen BDS reports) despite KWNZ & KWYL continuing the contemporary hit radio trend. The last official day for Nielsen BDS reports as a hot adult contemporary for the station was on July 19, 2011. After that, the shift to contemporary hit radio completed, overlapping slightly for a month with its sister station KWNZ, which became adult hits after this. Two months later, the hot adult contemporary format resurfaced on KMXW, replacing alternative rock station KRZQ-FM.
- Bill Schulz, Connie Wray and RJ host mornings
- Ryan Seacrest hosts mid-days
- J Rodriguez hosts afternoons
- Rudy Michaels hosts nights
Alice program directors
- Blaze (currently at KTHX) launched the station at 100.9
- Bob Walker (currently the PD at WCTK/Providence) was the 2nd PD and moved the station to 96.5
- Carlos Campos
- Benjamin "Beej" Bretz
- Bill Schulz (also current Americom Director of Operations)
- KALC, Alice 105.9, Denver, Colorado
- KALZ, Alice 96.7, Fowler, California
- KLLC, Alice @ 97.3, San Francisco
- Official Website
- Query the FCC's FM station database for KLCA
- Radio-Locator information on KLCA
- Query Nielsen Audio's FM station database for KLCA
- Query the FCC's FM station database for K223AL
- Radio-Locator information on K223AL
- Query the FCC's FM station database for K269DB
- Radio-Locator information on K269DB
- Query the FCC's FM station database for K285EQ
- Radio-Locator information on K285EQ