|City of license||San Jose, California|
|Broadcast area||San Francisco Bay Area|
|Branding||KLIV 1590 AM|
|Slogan||Silicon Valley’s News Station|
|First air date||1946|
|Former callsigns||KSJO (K San JOse)|
KLIV is an AM radio station in the San Francisco Bay Area based in San Jose, California. The station operates at 1590 kHz on the AM band. It is owned by Empire Broadcasting, and is headed by News and Program Director George Sampson  with the studios and broadcast towers located at 750 Story Road in San Jose, California.
The station identifies itself on the air as 1590 KLIV with NBC Radio News every half-hour. The station is well known for its local news, focusing on the events of San Jose and Silicon Valley. It broadcasts South Bay-centric traffic reports eight times an hour, or roughly every six to seven minutes. Traffic reports are generally followed by weather reports courtesy of The Weather Channel and stock market updates. Along with frequent traffic reports, the station provides locally anchored, live news segments, as well as segments from NBC Radio News.
In addition, the station broadcasts several nationally syndicated and locally produced programs. They include:
Tuesday at 7:00 PM - "The CEO Show" hosted by Carl Guardino. Guardino interviews a different CEO from the Silicon Valley.
Thursday at 7:00 PM - The Commonwealth Club's public affairs forum.
Saturday at 7:00 PM, "Into Tomorrow" with Dave Graveline. This nationally syndicated program covers new technology and consumer electronics.
In February 2015, the station returned to its rock roots by playing oldies overnight as part of "Classic KLIV." Part of the programming includes original recordings and air-checks from the 1950s through the 1970s.
KLIV has been on the air since September 1946. It was originally KSJO, a 1000-watt daytime-only station. KLIV changed hands on July 1, 1967. It was acquired by two former Rochester, N.Y., radio executives, Robert S. Kieve and James M. Trayhern, Jr., who had incorporated as Empire Broadcasting. Four decades later, Bob Kieve has remained as the owner of KLIV, one of the few independent radio station owners left in the region.
In June, 1960 KLIV became the San Jose area top 40 radio station. Among its memorable personalities was Mikel Hunter Herrington (known as Captain Mikey) who also produced what became hit records for San Francisco Bay Area groups, People! and Syndicate of Sound. Other personalities of the era were John McLeod, Dave Sholin, Bob Ray, Larry Mitchell, Jack Hayes, Tom Barry, Ross Macgowan, Ralph Koal, Scott St. James, Ray Morgan, Jim Sims, Squeeky Martin, and Mac McGregor . Hayes & Mitchell produced rock concerts at SJ Civic, SJ County Fairgrounds & Santa Cruz Beach & Boardwalk. Beach Boys, WHO, Cream, James Brown, Paul Revere & the Raiders and many others.
In May 1981, KLIV became a big band station. KLIV maintained that format until April 1991, when the station converted to its current news format. The same year, KLIV picked up broadcast rights to San Jose State University football and men's basketball games.
- "KLIV Facility Record". United States Federal Communications Commission, audio division. Retrieved 2010-07-18.
- Kava, Brad (April 1, 2002). "Radio mogul's payday". San Jose Mercury News. p. A1. Archived from the original on June 12, 2002.
- Palopoli, Steve (August 21, 2003). "Count on It". Metro Silicon Valley. Retrieved August 24, 2012.
- Barrett, Dick (December 28, 1981). "Let's get New Year's Eve back - on real-time radio". Christian Science Monitor. Retrieved August 24, 2012.
- Fong-Torres, Ben (April 28, 1991), "Radio waves", San Francisco Chronicle Sunday Datebook: 54
- "Good news, bad news in SJS radio switch." San Jose Mercury News: April 30, 1991, 2C.
- FCC History Cards for KLIV
- Official Website
- Query the FCC's AM station database for KLIV
- Radio-Locator Information on KLIV
- Query Nielsen Audio's AM station database for KLIV