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CityTurlock, California
Broadcast areaModesto
BrandingLa Mexicana 1390
Frequency1390 kHz
First air date1949[1]
FormatRegional Mexican
Power5,000 watts unlimited
Facility ID60426
Transmitter coordinates37°31′48″N 120°41′37″W / 37.53000°N 120.69361°W / 37.53000; -120.69361Coordinates: 37°31′48″N 120°41′37″W / 37.53000°N 120.69361°W / 37.53000; -120.69361
Former callsignsKTUR (1949-1962)[1]
KCEY (1962-[1] 1986)
KYES (1986-1987)[2]
KMIX (1987-1997)[2]
KVIN (1997-2003)[2]
OwnerLa Favorita Radio Network, Inc.

KLOC (1390 AM, "La Mexicana 1390") is a radio station broadcasting a Regional Mexican format. Licensed to Turlock, California, United States, the station is currently owned by La Favorita Radio Network, Inc.[3]


The station signed on as KTUR in 1949.[1] In 1962, the station changed its call letters to KCEY.[1] In 1977, when an FM station was added, a new building went up. KCEY played modern country and had local news and ABC Radio news.[4]

The station was assigned the KYES call letters on March 1, 1986.[2] On March 23, 1987, the station changed its call sign to KMIX and on November 10, 1997 to KVIN.[2] On April 17, 2003 the station became the current KLOC.[2]


  1. ^ a b c d e History Cards for KLOC, fcc.gov. Retrieved May 24, 2018.
  2. ^ a b c d e f "KLOC Call Sign History". United States Federal Communications Commission, audio division. Retrieved May 24, 2018.
  3. ^ "KLOC Facility Record". United States Federal Communications Commission, audio division. Retrieved 2010-07-19.
  4. ^ Sweetland, Richard. "KCEY / K-MIX: First New Building in 29 Years, Worth Waiting For". Modesto Radio Museum. Retrieved 2015-05-28.

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