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CityTerrell Hills, Texas
Broadcast areaSan Antonio metropolitan area
Branding930AM The Answer
Slogan"Breaking News. Stimulating Talk."
Frequency930 kHz
First air dateOctober 17, 1947 (as KITE San Antonio)
FormatConservative Talk
Power5,000 watts (day)
1,000 watts (night)
Callsign meaningK LUP = "Loop" (former branding)
Former callsignsKITE (1947-?)
KCCW (?-?)
KLLS (?-11-18-1987)
KRIA (11/18/1987-01/24/1990)
KISS (01/24/1990-02/14/1992)[1]
AffiliationsSalem Radio Network
OwnerSalem Media Group
Sister stationsKRDY, KSLR
WebcastListen Live

KLUP (930AM The Answer) (930 kHz) is a commercial AM radio station licensed to Terrell Hills, Texas, and serving the San Antonio metropolitan area. It is owned by Salem Media Group and airs a conservative talk radio format. Studios and offices are located at 9601 McAllister Freeway in San Antonio. The two-tower transmitter is off Lockway Street, near Loop 410, also in San Antonio.[2] KLUP is powered at 5,000 watts by day. But at night, to avoid interfering with other stations on AM 930, it reduces power to 1,000 watts and uses a directional antenna.

KLUP is one of two talk radio stations owned by Salem in the San Antonio radio market. KLUP's schedule is mostly syndicated talk shows from the Salem Radio Network, while Freedom 1160, KRDY airs conservative talk shows from several sources, including Fox News Radio, Westwood One and the Salem Radio Network. KLUP hosts include Hugh Hewitt, Mike Gallagher, Dennis Prager, Sebastian Gorka (America First), Larry Elder, Joe Walsh[3], Michael Medved and Matt Bruce (The Captain's America - Third Watch). Weekends feature shows on money, health, travel, guns and gardening. Some weekend hours are paid brokered programming Together, 930AM The Answer and Freedom 1160 are branded as San Antonio's One-Two Punch for Conservative Talk.


On October 17, 1947, the station first signed on as KITE in San Antonio.[4] It was owned by Charles A. Balthrope and was a 1,000 watt daytimer, required to go off the air at night. In the 1950s, the power was boosted and the station was authorized to stay on the air around the clock, running the current 5,000 watts by day and 1,000 watts at night.

In May 1960, KITE was acquired by the Townsend U.S. International Growth Fund. An advertisement in the 1960 edition of Broadcasting Yearbook described KITE as "The Adults Favorite Station in San Antonio."[5] Later in the 1960s, KITE's city of license was moved from San Antonio to Terrill Hills. In 1966, it signed on an FM station, 104.5 KITE-FM (now KZEP).[6] Both stations were owned by Doubleday, a large publishing and broadcasting corporation. Doubleday put progressive rock on the FM station, changing the call sign to KEXL, while AM 930 KITE remained with its middle of the road music format.

In 1978, KITE was acquired by Lone Star Broadcasting, becoming KCCW. It later came under the ownership of Radio Alamo and again changed its call letters, this time to KLLS. It was paired up with FM 100.3, which became KLLS-FM. The two stations simulcast as "Klassy 100 FM."[7]

In 1990, the station became KISS, known as "Kool 930 AM." At first, it ran a satellite delivered oldies format. But later, it was simulcast with 99.5 KISS-FM, airing a locally produced and hosted oldies sound. In 1992, the Rusk Corporation paid $3.95 million for KISS-AM-FM.[8] KISS-FM returned to its original rock sound, while the format on AM 930 switched to syndicated adult standards as KLUP "The Loop."

In 1997, Cox Radio acquired KLUP. At first, it kept the standards format. But Cox spun off KLUP in 2000, with the station going to current owner Salem Media. Salem switched KLUP to a talk radio format a short time later.


  1. ^ "Call Sign History". Retrieved 2011-03-03.
  2. ^ Radio-Locator.com/KLUP
  3. ^ "Wednesday, February 8, 2017". TALKERS.COM. 2017-02-08. Retrieved 2017-03-28.
  4. ^ Broadcasting Yearbook 1948 page 242
  5. ^ Broadcasting Yearbook 1960 page A-239
  6. ^ Broadcasting Yearbook 1970 page B-203
  7. ^ Broadcasting Yearbook 1985 page B-273
  8. ^ Broadcasting & Cable Yearbook 1995 page B-416

External links[edit]

Coordinates: 29°31′06″N 98°24′25″W / 29.51833°N 98.40694°W / 29.51833; -98.40694