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City Wichita Falls, Texas
Broadcast area Wichita Falls metropolitan area
Branding 99.9 KLUR
Slogan "Texoma's Country Leader"
Frequency 99.9 MHz
First air date 1962
Format Modern Country
ERP 100,000 Watts
HAAT 246.3 meters
Class C1
Callsign meaning KFMC (November 1962 to March 9, 1963)
Owner Cumulus Media
(Cumulus Licensing LLC)
Sister stations KOLI, KQXC, KYYI
Website klur.com

KLUR is a radio station serving Wichita Falls, Texas and Vicinity with a country music format. It operates on FM frequency 99.9 MHz and is under ownership of Cumulus Media.


Construction of KLUR, named KFMC for its first few months of existence, began in November 1962, and the station signed on shortly after. The station was built and originally owned by Nortex Broadcasting Company. KLUR Broadcasting Company bought the station in 1970 and upgraded it from 20,000 watts ERP to 100,000 three years later; Cumulus bought the station from the Beard family in 1997.

The station has had many nicknames including "King of the Country". Former on-air talent includes Bob St. Clair (Will Hutson), Dan Baker, and Jim Russell.

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Coordinates: 33°54′04″N 98°32′24″W / 33.901°N 98.540°W / 33.901; -98.540