|Broadcast area||Greater Houston|
|Branding||Radio Dabang 95.3FM & 1480AM|
|Translator(s)||95.3 K237GS Pasadena|
|First air date||1480: May 5, 1950
95.3: January 25, 2017
|Audience share||0.0 (current, Nielsen Audio)|
|Power||1480: 5,000 watts (Daytime)
500 watts (nighttime)
|ERP||95.3: 58 watts|
|HAAT||95.3: 56 meters (184 ft)|
|Facility ID||1480: 56148
|Callsign meaning||K La Voz Latina (The Latin Voice, original Spanish branding)|
|Sister stations||KAML, KFJZ, KGBC, KHFX, KTMR|
KLVL is an AM radio station serving the Greater Houston, Texas area. It operates on AM frequency 1480 kHz and is under ownership of SIGA Broadcasting. The station is currently airing South Asian programming, featuring Bollywood music artists as "Radio Dabang 95.3 FM and 1480 AM".
It was originally nicknamed "La Voz Latina" or "The Latin Voice" as the original Spanish language facility in Houston.
KLVL's Texas sister stations with SIGA Broadcasting include KTMR (1130 AM, Converse), KGBC (1540 AM, Galveston), KAML (990 AM, Kenedy-Karnes City), KHFX (1140 AM, Cleburne), and KFJZ (870 AM, Fort Worth)
Felix Morales's "La Voz Latina" is Born
KLVL was founded in 1946 by the family of Felix Hessbrook Morales (1907-1988), an entrepreneur, radio personality, and civic leader. He previously hosted his own radio show at a San Antonio station and was poised to own a radio station, but the FCC soon ruled that radio stations could not sublet time to outside purchasers. Prior to that, Morales applied for an application in 1942, however, due to World War II, it was delayed until 1946 and the permit was not granted until four years later. Within Houston and the Texas Gulf Coast, it was the first Spanish language radio station that provided educational programs, music, and news. KLVL sponsored fundraising and job seeking programs.
KLVL then officially went on the air on May 5, 1950, to celebrate both Cinco de Mayo and his wife, Angeline Vera Morales' birthday. During the first few years of broadcasting, it was a daytimer station, but the permit was eventually extended to authorize a 24/7 broadcasting operation. In 1954, after flooding devastated the Rio Grande Valley, the station started a campaign to obtain clothing and necessity goods for the flood victims.
End of an Era; Siga Broadcasting Purchases "La Voz"
Felix Morales passed on in 1988, leaving KLVL to his wife Angeline in whole. For the next decade, KLVL would carry on as "The Latin Voice" in honor of Morales' legacy in Houston's Hispanic radio community. KLVL was family owned and operated by the Morales family until 1997 when they sold the station to Gabriel Arango's Siga Broadcasting of Houston, after the death of Angeline Morales.
By November 2011, the station had switched to a South Asian format. In December 2015, Hum Tum City programming left KLVL, moving to FM as "Hum FM Radio" on 106.1 K291CE, a 250 watt FM translator that is located in Uptown Houston. The 106.1 translator is currently fed by Lake Jackson licensed KGLK's HD-3, making "Hum FM Radio" the only South Asian programming available in Hybrid Digital, within the Houston-Galveston market.
KLVL, meanwhile, began running a prerecorded looped message of "Hum FM Radio" proprietor Rehan Siddiqui instructing listeners to change stations to the new 106.1 FM frequency for nearly two months, until a new lessee was found. This occurred in March 2016, when Radio Dabang purchased the entirety of KLVL's airtime from Siga Broadcasting.
- Martin, Betty L. "Neighborhood's Alive tour hits city's multicultural hot spots." Houston Chronicle. Thursday July 17, 2003. ThisWeek p. 1. Retrieved on October 6, 2012.
- "Felix Hessbrook Morales (1907-1988)". findagrave.com. Retrieved March 27, 2017.
- "Welcome to KLVL 1480!". Siga Broadcasting. November 4, 2011. Retrieved April 21, 2014.