|Broadcast area||Topeka metro|
|Slogan||Today's Hits, Yesterday's Favorites|
|First air date||1970 (as KSWT-FM)|
Christmas music (Nov.-Dec.)
|Callsign meaning||Kansas MAJic (Magic) branding|
|Former callsigns||KSWT-FM (1970-1981)|
(Cumulus Licensing LLC)
|Sister stations||KDVV, KMAJ, KTOP-FM, KTOP, KWIC|
KMAJ-FM, branded as Majic 107.7, is a radio station serving Topeka, Kansas and vicinity with an adult contemporary format. It operates on FM frequency 107.7 MHz and is under ownership of Cumulus Media.
1970-1981: KSWT-FM - K-Sweet "Easy Listening"
KSWT signed on in 1970 with easy listening.
1981-1995: KMAJ-FM - Magic 108
KMAJ was something of a Top 40 station, but before Hot AC was really a designated format. As the listeners grew older, KMAJ grew older with them.
1995-present: KMAJ-FM - Majic 107.7
For a while, KMAJ was really a soft AC station. They picked up syndicated "Radio Delilah" for nights. It has since become a little more upbeat. The playlist is still quite wide. They're now positioned as "best of the 70s/80s/90s/today." Cumulus bought the station in the late 1990s. Cumulus tried to move the tower to McLouth, to add Kansas City coverage (and perhaps sell the station at a very high price). But the FCC shot that down, and KMAJ lost their tower lease. Cumulus had the green light to move the station's city of license to Shawnee, and join the Kansas City market, but declined. KMAJ-FM changed its city of license to Carbondale on June 25, 2009. Despite layoffs of longtime personalities, KMAJ remains at or near the top of the ratings in 2011.
Starting the night of Thanksgiving Day, of each year, KMAJ plays Christmas music, 24/7, until December 26. In 2013, it flipped earlier, starting it on the evening of the 15th, as the first station in Kansas to air the music during the holidays.