|Broadcast area||Lafayette metropolitan area|
|Branding||97-3 The Dawg|
|Slogan||"Acadiana's Best Country"|
|Frequency||97.3 (MHz) (also on HD Radio)|
|First air date||August 1, 1981|
|Callsign meaning||K-Middle (original branding)|
(Townsquare Media of Lafayette, LLC)
|Sister stations||KFTE, KHXT, KPEL, KPEL-FM, KROF, KTDY|
KMDL began broadcasting August 1, 1981 with 3,000 watts at 97.7. When KMDL signed on, it was a local Kaplan station with a marginal signal over the Lafayette market. In 1991, in an effort to better serve the market as a whole, KMDL upgraded to 40,000 watts and moved to 97.5. The move lasted for a short time, however, as interference forced the station to move back to 97.7 until it was found that the station could move to 97.3 interference-free.
KMDL has been in a country format since first signing on as "K-Middle," in reference to 97.7 appearing in the middle of the dial on an analog radio. After moving to 97.3, KMDL dropped the "K-Middle" branding and identified only using frequency and call letters until shifting from a traditional country format to a current hit-based country format in September 1995, at which it began identifying as "the Dawg," a reference to USL's then-Bulldog mascot.
- "Saints Radio Network Stations". New Orleans Saints. Retrieved February 25, 2009.
- Broadcasting/Cablecasting Yearbook 1984
- Query the FCC's FM station database for KMDL
- Radio-Locator information on KMDL
- Query Nielsen Audio's FM station database for KMDL