KMGE

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For the airport in Marietta, Georgia, assigned ICAO code KMGE, see Dobbins Air Reserve Base.
KMGE
KMGE-FM logo.png
City of license Eugene, Oregon
Broadcast area Eugene-Springfield, Oregon
Branding Mix 94.5
Slogan Today's Hits, Yesterday's Favorites
Frequency 94.5 MHz
Translator(s) 93.9 K230AD (Cottage Grove)
100.9 K265CZ (Oakridge)
First air date July 30, 1962 (as KBMC)[1]
Format Adult Contemporary
ERP 49,000 watts (hor.)
21,000 watts (vert.)
HAAT 396 meters (1299 feet)
Class C1
Facility ID 40885
Transmitter coordinates 44°00′04″N 123°06′45″W / 44.00111°N 123.11250°W / 44.00111; -123.11250
Callsign meaning K MaGic E (previous branding)
Former callsigns KBMC (1962-1987)[2]
Owner McKenzie River Broadcasting Company, Inc.
Sister stations KEUG, KKNU
Webcast Listen Live
Website 945mixfm.com

KMGE (94.5 FM, "Mix 94.5") is a radio station licensed to serve Eugene, Oregon, USA. The station, which began broadcasting in 1962, is currently owned by McKenzie River Broadcasting. KMGE broadcasts an adult contemporary music format to the Eugene-Springfield, Oregon, area.[3]

History[edit]

This station began broadcasting on July 30, 1962, with 3,400 watts of power on 94.5 MHz as KBMC under the ownership of Milan Corp.[1] KBMC was acquired in October 1965 by Good Shepherd Broadcasting, Inc.[4] Good Shepherd aired a religious radio format.[4]

Good Shepherd Broadcasting, Inc., made a deal to transfer the broadcast license for KBMC to the Inspirational Broadcasting Corporation in 1978. Under the Inspirational Broadcasting Corporation's ownership, KBMC continued to broadcast a religious radio format.[5]

In September 1986, Inspirational Broadcasting Corp. reached an agreement to sell this station to McKenzie River Broadcasting Company, Inc. The deal was approved by the FCC on October 29, 1986, and the transaction was consummated on December 18, 1986.[6] The new owners had the Federal Communications Commission change the station's call letters to KMGE on January 6, 1987.[2]

In the late 1990s and early 2000s, KMGE branded itself as "Magic 94.5" and broadcast soft adult contemporary music using the slogan "Today’s hits and yesterday’s favorites".[7]

Awards and honors[edit]

KMGE was recognized by the Oregon Association of Broadcasters in 2001 as a runner-up for Best Commercial Spot Announcement-Radio and both winner and runner-up in the Best Commercial Promotional Campaign for a Client-Radio category.[8]

Translators[edit]

KMGE programming is also carried on multiple broadcast translator stations to extend or improve the coverage area of the station.

Call sign Frequency
(MHz)
City of license ERP
W
Class FCC info
K230AD 93.9 Cottage Grove, Oregon 250 D FCC
K265CZ 100.9 Oakridge, Oregon 180 D FCC

References[edit]

  1. ^ a b "Directory of AM and FM Radio stations in the U.S.". 1964 Broadcasting Yearbook. Washington, D.C.: Broadcasting Publications, Inc. 1964. p. B-126. 
  2. ^ a b "Call Sign History". FCC Media Bureau CDBS Public Access Database. 
  3. ^ "Station Information Profile". Arbitron. 
  4. ^ a b "Directory of AM and FM Radio Stations in the U.S.". Broadcasting Yearbook 1973. Washington, D.C.: Broadcasting Publications, Inc. 1973. p. B-163. 
  5. ^ "Directory of Radio Stations in the United States and Canada". Broadcasting Yearbook 1979. Washington, D.C.: Broadcasting Publications, Inc. 1979. p. C-180. 
  6. ^ "Application Search Details (BALH-19860908GY)". FCC Media Bureau. December 18, 1986. 
  7. ^ Brickner, Sara (September 20, 2004). "Radio stations broadcast wide variety of sounds". Oregon Daily Emerald. 
  8. ^ "Business Beat Column". Eugene Register-Guard. October 4, 2001. 

External links[edit]