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KMLA logo.gif
City El Rio, California
Broadcast area Oxnard-Ventura County, California
Branding La M 103.7 FM
Slogan La M 103.7 Todos Los Dias
Frequency 103.7 MHz
First air date September 26, 1996
Format Regional Mexican
ERP 1,000 watts
HAAT 245 meters
Class A
Facility ID 55273
Transmitter coordinates 34°18′10.00″N 119°13′41.00″W / 34.3027778°N 119.2280556°W / 34.3027778; -119.2280556
Owner Gold Coast Radio, L.L.C.
Webcast Listen Live

KMLA (103.7 FM, "La M 103.7") is a radio station broadcasting a Regional Mexican format. Licensed to El Rio, California, US, the station serves the Oxnard-Ventura County area. The station is currently owned by Gold Coast Radio, L.L.C.[1]

On Air Programming[edit]

El Nuevo Show De La M[edit]

KMLA's morning show from 6AM-10AM is hosted by Pepe Lucas & Camarena with support from Don Solovino. The show plays Top 40 Regional Mexican music with on-air requests from callers, delivers witty commentary about current events and engages listeners with a blend of laughs, prizes and information important to the local Latino community.

Las Movidas de La M[edit]

A high energy follow up to KMLA's morning show from 10AM-11AM plays upbeat and danceable music. Las Movidas de La M is hosted by Pepe Lucas, Camarena & Don Solovino. Listeners call in to request their favorite Tropical, Cumbia, Cumbia Sonidera, or Merengue songs.

Las Viejas del Recuerdo[edit]

"The Oldies from The Past" is hosted by Chava Vaca from 11AM-3PM in which listeners enjoy popular Mexican music from a variety of genres from the 1970s, 1980s and 1990s. His unique voice and style have led to the show's high ratings amongst listeners during the Mid-Day programming according to Nielsen Audio.

La Hora del Palenque[edit]

La Hora Del Desmadre[edit]

Los Corridos Perrones[edit]

Las Canciones Más Solicitadas del Día[edit]

Sentimiento de Amor[edit]

On-Line Streaming[edit]

La M 103.7 FM can be heard on-line here: La M 103.7 FM

On Air Personalities[edit]


Pepe Lucas[edit]

Aluche "Don Solovino" Ballesteros[edit]

Salvador "Chava" Vaca[edit]

Gerardo Ceja[edit]

Nancy Samaniego[edit]

Letty Valdez[edit]

Sammy Garcia[edit]


  1. ^ "KMLA Facility Record". United States Federal Communications Commission, audio division. 

External links[edit]