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KMLA logo.gif
CityEl Rio, California
Broadcast areaOxnard-Ventura, California
BrandingLa M 103.7 FM
Slogan"La M Todos Los Dias!" ("The M every day!")
Frequency103.7 MHz
First air dateOctober 1996
FormatRegional Mexican
ERP1,000 watts
HAAT245 meters (804 ft)
Facility ID55273
Transmitter coordinates34°18′10.00″N 119°13′41.00″W / 34.3027778°N 119.2280556°W / 34.3027778; -119.2280556
OwnerGold Coast Radio, LLC
Sister stationsKMLM-FM
WebcastListen Live

KMLA (103.7 FM, "La M 103.7") is a commercial radio station that is licensed to El Rio, California, United States and serves the Oxnard-Ventura, California area. The station broadcasts a regional Mexican music format. KMLA is owned by Gold Coast Radio, LLC.[1]


KMLA first signed on in October 1996. Owner Clayton Corp. sold the station to Gold Coast Radio LLC for $600,000 the following month; the transaction was consummated December 6.[2][3]

On July 1, 2016 at midnight, Gold Coast Radio began operating KURQ in Grover Beach, California under a local marketing agreement with El Dorado Broadcasters, dropping the pre-existing modern rock format and simulcasting KMLA.[4][5] In October, Gold Coast purchased KURQ from El Dorado for $600,000;[6] that station is now known by the call letters KMLM-FM.

KMLA owner Gold Coast Radio LLC is not to be confused with, nor is affiliated with, Gold Coast Broadcasting LLC, a competing radio broadcasting company based in Ventura, California. Both companies own and operate stations in the Oxnard-Ventura market, including one each broadcasting in Spanish (Gold Coast Broadcasting's KUNX).


KMLA's morning show, El Nuevo Show De La M, is hosted by Pepe Lucas & Camarena with support from Don Solovino. The show features top-40 regional Mexican music, news, humorous commentary on current events, and call-in contests. As an hour-long extension of the morning show, Las Movidas de La M consists of upbeat, danceable selections from tropical, cumbia, and merengue artists. Middays, Las Viejas del Recuerdo ("The Oldies from The Past") host Chava Vaca plays popular Mexican music from the 1970s, 1980s, and 1990s. Other programs include Las Canciones Más Solicitadas del Día, consisting of each day's most requested songs, and the love-song show Sentimiento de Amor.

On-air personalities[edit]

  • Camarena
  • Pepe Lucas
  • Aluche "Don Solovino" Ballesteros
  • Salvador "Chava" Vaca
  • Gerardo Ceja
  • Nancy Samaniego
  • Letty Valdez
  • Sammy Garcia


On October 30, 2008, KMLA owner Gold Coast Radio faced rival radio company Lazer Broadcasting in Ventura County Superior Court, suing for unspecified damages. Gold Coast accused the defendant of interfering with its advertisers and customers to harm its business, beginning with the near-cancellation of a 2007 concert hosted by KMLA.[7] Lazer filed a countercomplaint requesting an injunction to stop Gold Coast from claiming that KMLA is the number-one rated station in Ventura County, citing Arbitron ratings reports to the contrary.[8] On November 6, a jury awarded $553,000 in damages to Gold Coast Radio and promoter Universo Musical. However, on November 20, Superior Court judge Henry Walsh agreed with Lazer's counterclaim, granting the injunction prohibiting Gold Coast from making false and misleading claims of having the top-rated station.[9] On January 7, 2009, Walsh set aside the jury award and ordered a retrial, citing insufficient evidence presented by the plaintiffs; the second jury granted Gold Coast and Universo Musical a smaller award of $99,800 on August 28.[7][10]


  1. ^ "KMLA Facility Record". FCC Media Bureau CDBS Public Access Database. Federal Communications Commission.
  2. ^ "Directory of Radio Stations in the U.S." (PDF). Broadcasting & Cable Yearbook. R.R. Bowker. 1999. p. D-42. Retrieved May 18, 2018.
  3. ^ "Emmis Now A Potent Arch Rival" (PDF). Radio and Records. November 8, 1996. p. 6. Retrieved May 18, 2018.
  4. ^ Venta, Lance (July 1, 2016). "New Rock 107.3 San Luis Obispo Signs-Off". RadioInsight. RadioBB Networks. Retrieved May 18, 2018.
  5. ^ Venta, Lance (July 11, 2016). "M103.7 Ventura Expands To San Luis Obispo". RadioInsight. RadioBB Networks. Retrieved May 18, 2018.
  6. ^ Venta, Lance (October 7, 2016). "Station Sales Week Of 10/7". RadioInsight. RadioBB Networks. Retrieved May 18, 2018.
  7. ^ a b Hernandez, Raul (September 10, 2009). "Lazer Broadcasting may appeal second verdict". Ventura County Star. Retrieved May 18, 2018.
  8. ^ Hernandez, Raul (October 30, 2008). "Lazer, Gold Coast stations in court". Ventura County Star. Retrieved May 18, 2018.
  9. ^ Hernandez, Raul (November 22, 2008). "Judge orders Gold Coast Radio to stop saying it's in top spot". Ventura County Star. Retrieved May 18, 2018.
  10. ^ Hernandez, Raul (January 9, 2009). "Retrial ordered in dispute between radio stations". Ventura County Star. Retrieved May 18, 2018.

External links[edit]