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For the airport in Melbourne, Florida, assigned ICAO code KMLB, see Melbourne International Airport.
KMLB logo.png
City of license Monroe, Louisiana
Broadcast area Monroe area
Frequency 540 kHz
First air date October 4, 1944[1]
Format Talk
Power 4,000 watts day
26 watts night
Class D
Facility ID 35249
Transmitter coordinates 32°32′36″N 92°10′45″W / 32.54333°N 92.17917°W / 32.54333; -92.17917Coordinates: 32°32′36″N 92°10′45″W / 32.54333°N 92.17917°W / 32.54333; -92.17917
Former callsigns KNOE (1944-2008)
Owner The Radio People
(Holladay Broadcasting of Louisiana, LLC)

KMLB (540 AM) is a radio station broadcasting a talk radio format. Licensed to Monroe, Louisiana, USA, the station is currently owned by Holladay Broadcasting.[2] The current schedule includes America's Morning News, Rush Limbaugh, Sean Hannity, Moon Griffon, Michael Savage, Dave Ramsey, Art Bell, and George Noory


KNOE was founded in 1944 by former Governor of Louisiana James A. Noe.[3][4]

In November 1948, the Federal Communications Commission approved a frequency shift for KNOE from 1230 KHz to 1390 KHz with a concurrent increase in power from 250 W to 5 KW. At that time, the station was an NBC affiliate.[5]

Noe's son, James Albert "Jimmie" Noe Jr., ran KNOE along with its FM and TV sister stations for almost four decades.[6] When Jimmie Noe died from cancer in 2005, the remaining family members agreed to place the stations up for sale and exit broadcasting.[7] In November 2006, the Noe family reached an agreement to sell this station to Clay Holladay's Holladay Broadcasting; the following year, its other stations would be sold, with KNOE-FM sold to another Holladay subsidiary, Radio Monroe; and KNOE-TV sold to Hoak Media Corporation.

On March 6, 2007, the station announced extensive programming changes, moving Rush Limbaugh to KNOE and adding new programming. According to the news story, KMLB, then at 1440 AM, will be a more "general interest talk" station while KNOE will become the "political talk" station.

In the summer of 2008, KNOE became KMLB. All the talent was consolidated on the 540 AM from the higher frequency.[citation needed] The 1440 AM frequency would close down, with its license cancelled.[citation needed]


  1. ^ "Directory of Standard Broadcasting Stations of the United States". 1945 Broadcasting-Telecasting Yearbook. Washington, D.C.: Broadcasting Publications, Inc. 1945. p. 103. 
  2. ^ "KMLB Facility Record". United States Federal Communications Commission, audio division. 
  3. ^ Day, Ralph Edward (1970). A History of Radio Station KNOE, Monroe, Louisiana, with Emphasis on Personnel, Programming and Audience, and Facilities, 1944-1969. Day Press. 
  4. ^ "Directory of AM and FM Radio stations in the U.S.". 1968 Broadcasting Yearbook. Washington, D.C.: Broadcasting Publications, Inc. 1968. p. B-72. 
  5. ^ "FCC Grants" (PDF). Broadcasting. November 29, 1948. Retrieved 8 February 2015. 
  6. ^ "Monroe TV, radio stations owner James Noe, 77, dies". The Baton Rouge Advocate. July 12, 2005. Jimmie Noe, as he was known, spent nearly four decades running the stations founded by his father, former Louisiana Gov. James A. Noe. 
  7. ^ "Louisiana: Monroe's KNOE-TV sold". ABC Money. June 14, 2007. 

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