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City El Dorado, Arkansas
Broadcast area El Dorado
Branding The Heart & Soul
Frequency 101.5 MHz
Format Urban adult contemporary
ERP 6,000 watts
HAAT 100.0 meters
Class A
Facility ID 85169
Transmitter coordinates 33°9′32″N 92°37′47″W / 33.15889°N 92.62972°W / 33.15889; -92.62972Coordinates: 33°9′32″N 92°37′47″W / 33.15889°N 92.62972°W / 33.15889; -92.62972
Callsign meaning Martin Luther King, Jr., civil rights activist
Former callsigns KHBX (1998-2000)
Affiliations ABC Radio
Owner Noalmark Broadcasting Corporation
Sister stations KELD (AM), KAGL, KMRX, KIXB, KELD-FM

KMLK (101.5 FM) is a radio station broadcasting an Urban adult contemporary format. Licensed to El Dorado, Arkansas, United States, the station serves the El Dorado area. The station is currently owned by Noalmark Broadcasting Corporation and features programming from ABC Radio.[1][2]


The station went on the air as KHBX on July 17, 1998. On August 31, 2000, the station changed its call sign to the current KMLK.[3]

The station founder was Jerome Orr, who had worked for Noalmark at KELD, El Dorado and at Hobbs. Orr had recently been managing the company's then KIOL in Midland/Odessa.


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